Originally posted by ogl
No information about DA*30.
Post your opinion.
Possibly (we'll have to see with the official announcements. 2 reasons why:
1) The FA 31mm Ltd sells at a high margin and still moves. A DA*30 would cannibalize sales there, but demand for the FA Ltd would still necessitate running 2 assemblies. Sometimes it is better to stall a release.
2) The same cannibalization argument goes for the 35mm Macro. It's adept at nearly the same focal length, so there is duplication.
With slowing economies slowing development and making the most out of sunk costs is a good strategy. Pentax has 2 excellent 30-35mm prime lenses available right now.
Just a thought as my marketing gene kicks in.
Last edited by Aristophanes; 09-21-2008 at 04:38 PM.