Maybe those men have just realised that the display case isn't locked, and are guarding it!
But seriously, I think the K-m looks like a nice little camera. I was expecting an "If you can't compete in the entry level market, join it" outcome, and here it is.
Hopefully the build quality is superior to Canon's equivalents, (which do feel slightly nicer than a Diana, I admit...) otherwise there may be grumbles of discontent all round.
I am wondering that they should have introduced a new sensor in it for good measure, but I know it's good enough for any beginner anyway.
I read that the K-m + 18-55 kit will cost £399, and the K-m +18-55 + 50-200 wil cost £499. I wouldn't pay £100 extra for a cut-down 50-200. I'm sure the street prices will be lower, though.
The new lenses and ring flash look to be great products. I'd like to see some sample images from the 15mm Limited sometime soon.
I wouldn't buy it myself, I'm spoilt enough with a K10D.
Plus there aren't enough buttons for me!