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09-22-2008, 07:05 PM   #31
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QuoteOriginally posted by Mike Cash Quote
Based on that link it looks as though in Japan their target demographic is young mothers.
With Japanese men working long hours in the office, women make up a significant target group for discretionary spending. The camera's primary emphasis on simplicity and ease of use (making the assumption that women are less tech inclined than their male counterparts) is a correct approach for those getting into DSLRs.

Most of us here are probably attracted to the K-m as a second camera. There is a large pool of people out there who want something qualitatively better than a PnS or prosumer but want something easy to use and reasonable in price. The K-m fits that demographic.


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