Ricoh announced the GR III, stating:
"RICOH IMAGING COMPANY, LTD are pleased to announce a preview showing of the RICOH GR III camera at photokina 2018 to be held from September 26th to 29th in Cologne, Germany.
The camera has been active development for quite some time now and we're pleased to see it finally in the hands of the professionals that we know and trust.
The GRIII incorporates totally new devices in it's main components, including a newly designed lens, image sensor and a new imaging engine. Our goal has been to design the ultimate snapshot camera, providing the user new and different creative possibilities in a compact package.
We hope those heading to Photokina 2018 will enjoy their first look at this new-generation GR-series model."