If this is for real...look at how the mobile phone producers sell low end phones with help of shelles...people who does not want to/can't afford (youngsters mainly I think) the newest features or to change phone every year they change shell. And they know that K20D and K200D largely sell to the existing Pentax users (and to some degree to previous DSLR users shanging ship from other brands) of the people born in the 40's to 70', but they want to get the next generation of young customers going from a point and shoot camera or a mobile phone camera to a DSLR...there may be some thinking behind this...not necessarily that it works or that I would buy it.
On the other hand...I always felt so boring
when shooting with my SLR/DSLR on parties...this one would blend in
...can I have it with a personalized pattern? Count me in!