Originally posted by stub Wasnt that what I said.. Going forward. Pentax needs to decide where it wants to position itself in the market place.. If it wants to run with the ones that have the larger market share. It needs more product.. But it may decide not to invest as it may not get a worthy return from what is at present a diminishing market..
Per an earlier response, I believe Ricoh has already set out its stall quite clearly, and for some time now. I don't think there's any lack of clarity as to where it wants or intends to participate. In its current inacarnation, the Pentax brand represents a range of very high quality cameras that aren't leading edge, but offer extremely good value for money if the image quality, supporting lenses and accessories are to the buyer's liking.
There are some who would like Pentax to be something it used to be, could arguably be in the future, but in any case currently isn't. Ricoh hasn't given any hints or suggestions to prompt those wishes, so they remain nothing more than the wishful thinking of those concerned.
Many times before in these forums, I've recommended to others that there's no mileage in waiting for what might be. Life's too short for that, and no commercial corporation (or division thereof) deserves our loyalty unless we know as certain fact that they're going to service our needs in a time frame we consider acceptable. We should buy and use exactly what we want and need, regardless of brand. It's better for us as individuals, and I personally believe it's better for the manufacturers as it provides them with a clear point-in-time opinion of their product offering.
But... many (I'd suggest most) folks who believe Pentax can't service their needs are blaming their equipment instead of themselves. That's not true for everyone, of course, but most people can get everything they need - cameras, lenses and accessories - right now from any brand, Pentax included. They might think they need a certain resolution, continuous frame rate, specific focal length lens with specific maximum aperture or performance characteristics etc. etc. - but mostly, these are excuses. Any current brand of DSLR or mirrorless camera - and their respective lens ranges - are capable of servicing the photographic requirements of anyone here.
For now, I'm very happy with Pentax for a large portion of my photography needs. The next data-point I'm interested in is the announcement of a new APS-C flagship - though, in all honesty, I doubt I'll buy it until long after its release...
On a separate point - as I mentioned in my last response, and as others have now stated, the A7 Mk3 which is comparably priced to the K-3II, has only a 24MP sensor. The A7
R Mk3 - the one with the 42MP sensor you mention - is way, way more expensive