Originally posted by rparmar Someone must have noticed this already, but I cannot find the thread. An interview with the Pentax Manager of Business Development. It sets out the future of Pentax quite clearly. Interview in
Japanese. Google
translation. (Quite entertaining.) Discussion thread at
dpreview.
The highlights (Japanese speakers please debate these interpretations):
1. Updates to K200D and K20D next summer with improved ASP-C sensor to rival full-frame image quality.
That is simply not possible. No matter what is done to the APS-C sensor, it cannot rival full frame image quality. The K20D already outresolves a vast majority of lenses, adding more pixels to the sensor will not deliver more resolution to the prints, only more noise. Not adding pixels mean that it is easily outclassed by the Sony A900 and Canon 5DMKII in the market place.
Originally posted by rparmar 2. There are no plans for 35mm full-size sensor but instead development of superior 645 digital is ongoing, the result targeted to serious amateurs. (Therefore cheaper than rival systems?)
That would be a mistake. The future of DSLR cameras is full frame, and Pentax would not have much of a future if it does not have a full frame model. Even Sony has a full frame DSLR.
Originally posted by rparmar My opinion: this is brilliant news. Rather than playing in the already crowded FF sandbox, Pentax will leap-frog to medium format, leveraging the skill and lens availability they already have in this area. Meanwhile their concentrated focus on APS-C will be developed to the max.
The full frame market is expanding. It is far from crowded. True, there are now 5 full frame models from 3 different manufacturers, but Nikon alone has 4 different APS-C models: the D40, D60, D90, and D300. The APS-C market is even more crowded, and the profit margins are slimmer because of all that competition.