Originally posted by superdave We don't need a $2000-$2500 APS-C flagship, it make no sense for a K-5/K-3 customer. When K-3 was released, it was a totally new hardware in regards to the K-5, almost everything has been improved, there was no downgrade, huge improvements, and the price stay the same as the K-5 when it was release. I couldn't be happier if the K-3 evolved follow the same path...
A huge improvement would be to use the new 26M Sony sensor that can go up to 16-bit.
Dave, sorry but you can't have the unicorn of both advanced technology and low cost, the K-3 had HD video, arguably going backwards from the K-5 without IBIS, and the K-3 also still had a modified SAFOX AF system.
The K-1 is in many ways a modified K-3 with a double size sensor inside it (from the old K-5 you were talking about, BTW!) That's why it's so affordable.
What you can do today for pricing is look at similar spec cameras of other brands on the market, and unless they're using yesterday's technology, make them even more expensive if Pentax, because Canon and Nikon have 'economy of scale' advantages.
There will also of course, be the Pentax special sauce, the reason we own one instead of a Canon or Nikon, of IBIS, excellent ergonomics, ruggedness, GPS, astrotracer, WR, noise co-processor, etc, and because of their experiment with the GR III expect a touchscreen too, but the commodity sensor and image engine will need to be bought on the market from other companies. An Epson EVF too, if it's mirrorless, the bosses are inscrutable in Tokyo.