Originally posted by edri The market is the same for all players. If we consider smaller players, not the big CaNikons, players like Fuji or Olympus, they look like active players trying to bring something new, trying to attract new customers.
Well, I think Fuji is following Pentax, giving up on consumers and going for smaller sales volume, higher profit like the medium format series. They're kept going by Instax film. Olympus don't have that and are under tremendous financial pressure. They're releasing a m43 camera that's bigger and more expensive than the K-1, real roll of the dice stuff.
Each company must find its own way to survive, not by fitting in, but by being slightly different.
You can understand any board's reluctance to raise money from banks for its camera divisions, who might only be able to promise, 'We'll get you an eight percent ROI, but that's a long term result, maybe only after three to four years of sales, with boxes sitting in inventory in the meantime, and if the market doesn't contract."
The company's better off putting its millions into financial transactions, acquisitions or industrial/medical sides of the business.