Originally posted by normhead I'm not sure modifying existing designs is even a thing. Each element requires a certain amount of space based on it's diameter. Start increasing the size of the elements and everything else is going out of whack. It's probably better to start from scratch in many circumstances.
I'm always amused by how simple a thing people think lens design is. "A simple tweak" is never just that simple. It's more akin to taking your vehicle to the dealer and asking if they can install a bigger windshield. The reality is that the lens body, motor and all the parts have to work together to produce good results. It isn't really the optical design part that takes so much time -- more the part where they figure out the engineering and manufacturing portions of it, turn out a few lenses and tweak the process a little more.
That doesn't mean that Pentax isn't going to come out with a 70-300 variable aperture zoom, but I doubt they will use an existing APS-C lens as a starting place.