Originally posted by Larrymc I guess I land in the exception category, I don't fit those 'generalizations'. I don't make decisions based on the post by @photoptomist.
LOL!
Some say "standalone cameras are dying -- smartphones are the future" but there are exceptions.
Some say "DSLRs are dying -- mirrorless is the future" but there are exceptions.
Some say "APS-C & M43 are dying -- FF or MF is the future" but there are exceptions.
Us Pentax owners are all exceptions. We don't fit the lowest-common denominator generalizations of being satisfied with smartphones, Canikons, or MILCs. Perhaps it makes us exceptional!
And yet the challenge for Pentax is to find enough of us exceptions amongst the general herds of photographers to create a viable business. And that brings us back to the need for generalizations about what combinations of camera design features (sensor format, body size, frame rate, user interface, lens assortment, battery size, etc.) that will appeal to a sufficient number of these exceptional photographers to pay for all the R&D, capital equipment, labor, and materials to make Pentax's exceptional cameras.
Note that half of my "generalizations" are backed by basic facts in physics and engineering -- a larger sensor really will require more money, a larger body, larger lenses, bigger batteries, and take longer to read-out than will a small sensor. Finding engineering exceptions to these rules (without suffering other serious trade-offs) is much harder than finding exceptions to the personal preference generalizations. Those trade-offs in physics and engineering make some combinations of camera features infeasible and other combinations very very expensive which makes them inviable from a business standpoint. So those generalizations are also true from Pentax's perspective.
Anyway... I think Ricoh/Pentax is aware of all these issues. They know they don't need to jump on any trendy bandwagons because what they are making is not a mass-market camera. But they also know they need to find combinations of camera features that are attractive to enough people without being exorbitantly expensive in R&D or cost-of-goods.