I think the big point everyone is missing is:
"Is Full Frame less girly then APS-C?"
Ok, I'm joking. Its just that every other thread in "news and rumors" becomes a full frame debate.
On a serious note, if the K-m brings more people, men or women, into photography with Pentax, thats a good thing.
If it takes an add campain directed at Japanese soccer moms to bring them over from the point and shoots, then also a good thing.
I know my sister would like a camera that has less shutter lag, and is faster to focus then her point and shoot, but the cost, size and complexity of a typical DSLR have kept her with the point and shoot. Maybe the K-m would be good for her. And I am sure there are women out there with a K20D that have a brother with the same adversion to traditional DSLR's.
Anyhow...
We have got to get this thread moved over to yet another FF vs APS-C discusion.
FF is more manly. I'll post a chart to prove it.