Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
10-08-2008, 09:06 PM   #1
Senior Member




Join Date: Dec 2007
Posts: 188
Note to Pentax Marketing:

go to:
Pentax Digital SLR Cameras :: DSLR

look at the drop down menu on the left and try to see if you can tell the difference between the K200D and the K2000. Can you?

as mentioned by others here:
type in "DA*" into a web search... the "*" cannot be used as a search term!

Just start calling it DA STAR in all written communications (and use the logo on the lens body, it looks great)

Here's my take on the Pentax franchise:
Quality - yes
Technology - yes
Features - yes
Value - yes
Marketing - needs some improvement

I would like to point out that PENTAX Photo Gallery is fantastic, as is the Pentaxian website. Too bad the main imaging website wasn't designed by same people.

10-08-2008, 09:38 PM   #2
Veteran Member




Join Date: Feb 2008
Location: Toronto
Posts: 3,915
LOL ... hahaha i see what you mean
K200D
K2000

the * thing was way before people got into using computers and the internet. the first * lens i think was the M* and that's from 1981. google can actually find it tho so maybe it's not a problem anymore, at least on Google
10-08-2008, 10:20 PM   #3
Veteran Member




Join Date: Aug 2008
Location: California
Posts: 851
I did not get what you meant at first... but now I get it. Its one of those things where if you know what it is supposed to say it makes perfect sense. I can just imagine someone who does not know the brand looking at that and scratching their heads
10-08-2008, 10:47 PM   #4
Veteran Member
creampuff's Avatar

Join Date: May 2007
Location: Singapore
Photos: Gallery
Posts: 3,955
Personally I find it most silly to name the Pentax K-m as the K2000 for the US market. Aside from the confusion with the K200D when fonts with small point sizes are used, it also has the possibility for confusion that the K2000 is somehow related to the K1000 film camera, which it is not even remotely connected.

Whoever in Pentax USA who decided on the K2000 moniker seriously needs to get their head checked. It goes against everything I know about brand positioning and differentiation.

Pentax should move away from any association with the K1000. Just call the new camera the Pentax K-m. A unified model name for all geographical markets. What is so difficult about that?

10-09-2008, 03:22 AM   #5
Pentaxian
thibs's Avatar

Join Date: Jun 2007
Location: Belgium
Photos: Albums
Posts: 5,159
QuoteOriginally posted by creampuff Quote
Personally I find it most silly to name the Pentax K-m as the K2000 for the US market. Aside from the confusion with the K200D when fonts with small point sizes are used, it also has the possibility for confusion that the K2000 is somehow related to the K1000 film camera, which it is not even remotely connected.

Whoever in Pentax USA who decided on the K2000 moniker seriously needs to get their head checked. It goes against everything I know about brand positioning and differentiation.

Pentax should move away from any association with the K1000. Just call the new camera the Pentax K-m. A unified model name for all geographical markets. What is so difficult about that?
Canon does the same: Rebel / 300D, Rebel XT / 350D, Rebel XTi / 400D

Brands did that for quite a long time...
10-09-2008, 04:29 AM   #6
Veteran Member
roentarre's Avatar

Join Date: Oct 2006
Location: Melbourne, Australia
Posts: 11,794
QuoteOriginally posted by thibs Quote
Canon does the same: Rebel / 300D, Rebel XT / 350D, Rebel XTi / 400D

Brands did that for quite a long time...
Even some called kiss digital or whatever. Really gross to listen to.
10-09-2008, 05:54 AM   #7
Veteran Member
RBellavance's Avatar

Join Date: Nov 2006
Location: Near Montréal, Canada
Photos: Gallery
Posts: 1,716
QuoteOriginally posted by thibs Quote
Canon does the same: Rebel / 300D, Rebel XT / 350D, Rebel XTi / 400D

Brands did that for quite a long time...
All the more reason not to do it, then

Serisouly, I also think they should have stuck with K-m. K2000 always makes me think of Knight Rider (http://en.wikipedia.org/wiki/Knight_Rider)

Last edited by RBellavance; 10-09-2008 at 06:54 AM.
10-09-2008, 06:41 AM   #8
Veteran Member




Join Date: Jan 2008
Location: Charlotte, NC
Photos: Gallery
Posts: 886
QuoteOriginally posted by laissezfaire Quote
I would like to point out that PENTAX Photo Gallery is fantastic, as is the Pentaxian website. Too bad the main imaging website wasn't designed by same people.
I actually think their Pentax SLR site is the best SLR system site (Nikon & Olympus also have nice sites). However, Sony is more interested in selling you things than informing you on theirs, and Canon hasn't improved their site in over 5 years.

It's just that ridiculous marketing * concept that is the problem. Why use that instead of a letter like Canon does with their "L" line? Also, why does the same camera need 2 names? Why not just use either K-M or K2000 worldwide?

Funny stuff here::
YouTube - Bill Hicks on Marketing

10-09-2008, 06:47 AM   #9
Veteran Member
alohadave's Avatar

Join Date: Jan 2008
Location: Quincy, MA
Photos: Gallery | Albums
Posts: 2,024
QuoteOriginally posted by RBellavance Quote
All the more reason not do, then

Serisouly, I also think they should have stuck with K-m. K2000 always makes me think of Knight Rider (Knight Rider - Wikipedia, the free encyclopedia)
The only problem with that is that there was already a KM model. Most web searches will disregard the '-' character. It should have been K2000D to remain consistent with the current naming format.

Fuji does the same thing with their P&S cameras. S5200/S5600, S3100/S3600, etc. It really messes with things like Flickr camera stats.
10-09-2008, 06:49 AM   #10
Pentaxian
thibs's Avatar

Join Date: Jun 2007
Location: Belgium
Photos: Albums
Posts: 5,159
QuoteOriginally posted by Art Vandelay II Quote
It's just that ridiculous marketing * concept that is the problem. Why use that instead of a letter like Canon does with their "L" line? Also, why does the same camera need 2 names? Why not just use either K-M or K2000 worldwide?

Funny stuff here::
YouTube - Bill Hicks on Marketing
The * is fine for me as long as it does not make part of the camera name (-> *ist serie). It is quite obvious what * means. 'L' doesn't mean anything per se.

I agree on the 'one name for all market' thing, I'm not surprised at all by such decision however
10-09-2008, 07:46 AM   #11
Inactive Account




Join Date: Oct 2007
Location: Brisbane, QLD, AUS
Posts: 3,262
Remember, Carl Zeiss has the T* coating, coating noted for being almost as good as Pentax's SMC.

The "*" in a search enging is a wildcard for Boolean-based search engines.

It means it'll search for anything prefixing or suffixing the phrase its respectively attached to.

For example, putting "DA*" without the quotes into google, you'll probably get answers consisting of sites that have words that start with "DA".

Dunno why Pentax doesn't work with it.
10-09-2008, 10:45 AM   #12
Inactive Account




Join Date: Sep 2008
Location: Nanaimo, BC
Posts: 261
QuoteOriginally posted by creampuff Quote
Personally I find it most silly to name the Pentax K-m as the K2000 for the US market. Aside from the confusion with the K200D when fonts with small point sizes are used, it also has the possibility for confusion that the K2000 is somehow related to the K1000 film camera, which it is not even remotely connected.

Whoever in Pentax USA who decided on the K2000 moniker seriously needs to get their head checked. It goes against everything I know about brand positioning and differentiation.

Pentax should move away from any association with the K1000. Just call the new camera the Pentax K-m. A unified model name for all geographical markets. What is so difficult about that?
Actually, I think that was the whole point. Pentax sold the K1000 for twenty years because it offered what nobody else had an interest in anymore: the basics. Relating this new budgeteer to such a legendary piece of equipment might get people's attention.

I do agree, however, that you can barely see a difference between K200D and K2000.
10-09-2008, 11:58 AM   #13
Senior Member




Join Date: Nov 2006
Location: Portland, Oregon
Photos: Gallery
Posts: 217
google is not fooled by Pentax marketing...

QuoteOriginally posted by lithos Quote
Remember, Carl Zeiss has the T* coating, coating noted for being almost as good as Pentax's SMC.

The "*" in a search enging is a wildcard for Boolean-based search engines.

It means it'll search for anything prefixing or suffixing the phrase its respectively attached to.

For example, putting "DA*" without the quotes into google, you'll probably get answers consisting of sites that have words that start with "DA".

Dunno why Pentax doesn't work with it.
Of course if you put "pentax DA*" into the search engine...

Search Results

1.
Shopping results for pentax DA*
Pentax DA 50-200mm F4-5.6 ED Lens $219.88 - J&R Music and ...
Pentax DA 50-200mm f4-5.6 Zoom Lens 21567 $278.14 - Buy.com
Pentax DA 12-24mm f/4 ED AL (IF) Lens for ... $667.81 - Amazon.com
2.
Three new Pentax DA star lenses: Digital Photography Review
Three new Pentax DA star lenses: Pre-Photokina 2006: Pentax has posted some very brief information about three new digital-only DA* (star) lenses which ...
Three new Pentax DA star lenses: Digital Photography Review - 14k - Cached - Similar pages - Note this
3.
smc PENTAX-DA 17-70mm F4 AL[IF] SDM: Digital Photography Review
Jun 3, 2008 ... smc PENTAX-DA 17-70mm F4 AL[IF] SDM: Pentax has launched a consumer-level standard zoom lens for its range of digital SLRs: the slightly ...
smc PENTAX-DA 17-70mm F4 AL[IF] SDM: Digital Photography Review - 20k - Cached - Similar pages - Note this
More results from Digital Camera Reviews and News: Digital Photography Review: Forums, Glossary, FAQ »
4.
Amazon.com: Pentax DA 40mm f/2.8 Ultra Compact Lens for Pentax and ...
Amazon.com: Pentax DA 40mm f/2.8 Ultra Compact Lens for Pentax and Samsung Digital SLR Cameras: Camera & Photo.
Amazon.com: Pentax DA 40mm f/2.8 Ultra Compact Lens for Pentax and Samsung Digital SLR Cameras: Camera & Photo - 276k - Cached - Similar pages - Note this
5.
Amazon.com: Pentax SMC DA* Series 16-50mm f/2.8 ED AL IF SDM Wide ...
Amazon.com: Pentax SMC DA* Series 16-50mm f/2.8 ED AL IF SDM Wide Angle Zoom Lens for Pentax Digital SLR Cameras: Camera & Photo.
Amazon.com: Pentax SMC DA* Series 16-50mm f/2.8 ED AL IF SDM Wide Angle Zoom Lens for Pentax Digital SLR Cameras: Camera & Photo - 300k - Cached - Similar pages - Note this
More results from Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more »
6.
The Online Photographer: The SMC Pentax DA 35mm ƒ/2.8 Macro Limited
I began to do just a few basic trials today with the new Pentax SMC DA 35mm .... Listed below are links to weblogs that reference The SMC Pentax DA 35mm ...
theonlinephotographer.typepad.com/the_online_photographer/2008/04/the-smc-pentax.html - 60k - Cached - Similar pages - Note this

So what happens when you want all the info on Canon L series lenses and you put L in the search engine...???

Geez I wish people would stop propogating these myths without even checking ... you dont need an episode of Mythbusters to figure this one out...


BUT I totally agree about the names and the drop down on the pentaxslr.com site... the K20D can also be confused with the K200 ...
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
note to pentax, pentax, pentax news, pentax rumors, website
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
What? Pentax is marketing? techmulla Pentax News and Rumors 42 12-17-2010 11:34 AM
PENTAX ... Marketing? Adrian Owerko Photographic Technique 4 08-28-2009 06:10 PM
Pentax marketing lurchlarson Photographic Technique 13 12-10-2008 12:14 PM
Pentax needs marketing help rparmar Photographic Technique 26 03-28-2008 10:28 PM
New Pentax Marketing?! codiac2600 Pentax News and Rumors 49 11-30-2007 08:28 PM



All times are GMT -7. The time now is 09:29 PM. | See also: NikonForums.com, part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top