Newest Pentax Ricoh imaging catalogue

MMVIII · 09-10-2019, 09:22 AM - **6 Likes**

"The report of my death was an exaggeration.”

To balance some doom spreading here, this is a link posted by Ricoh on german facebook pointing to their newest catalogue of imaging equipment

RICOH-IMAGING-04/19

I like it, looks professional, and quite alive.

Last edited by MMVIII; 09-10-2019 at 10:09 AM. Reason: spelling errors

thibs · 09-10-2019, 09:33 AM

Very nice it is IMO

Martin KP · 09-10-2019, 09:55 AM - **1 Like**

Originally posted by thibs

Very nice it is IMO

Only its in German. I did French at school. My bad.

thibs · 09-10-2019, 10:25 AM

Originally posted by Martin KP

Only its in German. I did French at school. My bad.

So did I. Dont need to read german to get the point though (IMO)

biz-engineer · 09-10-2019, 10:29 AM

I like the photograph page #10 of the catalogue, this is the symbol of the Pentaxians waiting for a new full frame lens," pleeeease Richo, please..."

**luftfluss** · 09-10-2019, 10:33 AM

Originally posted by biz-engineer

I like the photograph page #10 of the catalogue, this is the symbol of the Pentaxians waiting for a new full frame lens," pleeeease Richo, please..."

Well, she certainly does look to be the median age of Pentax users...

It does look to be a very nicely put-together catalog, perhaps Ricoh HQ should take note.

normhead · 09-10-2019, 10:41 AM

Nice.... even if it's not in English.

**ehrwien** · 09-10-2019, 11:04 AM - **1 Like**

Ha, I thought about posting it here but was not sure if it'd be appreciated. Couldn't find a version in English either. There is one to be found for the K-1 II (even one in French) and the Theta V here though.

About the professional look - yeah it looks very good, but there are a few typos in there which shouldn't happen imho. And I guess they made this by translating some previously existing materials about cameras and lenses that were in English, and they kept quite close to the words that were probably used in the English original that are not typically used in German. Also the "buzzword density" is quite high. There might be some truth to everything they claim, but it has been condensed down so much that it sounds like pure marketing mambo jambo.

On the one hand it's a nice sign showing that Ricoh Imaging / Pentax is still alive, on the other hand this makes me believe that there is nothing new on the immediate horizon (like this year still) - or the European part of Ricoh Imaging doesn't know what and when is about to drop either, just like us.

I also stumbled upon this because it was posted by the German Ricoh account on Facebook. And only because I then tried to find an English version of it did I also find the PxP website, where they show the work of Pentax ambassadors, photographic techniques and such... I'll certainly have a look at that when I have time to kill. The forum on the site seems to be quite dead, but that's not surprising considering that not many people will know about the site and who needs someplace else than here to discuss everything Pentax anyway?

**ehrwien** · 09-10-2019, 11:15 AM - **1 Like**

Originally posted by mtgmansf

Hate to spoil the party, but this catalog is five months plus old...

"Ausgabe 4/19" just means it's the 4th edition of the year, not the April edition.

How else would the HD 10-17 be in there that was only released in July?

mtgmansf · 09-10-2019, 11:35 AM - **1 Like**

Thanks for the clarification!

joergens.mi · 09-10-2019, 12:42 PM

Very interesting, or in German. Tolle Information

**interested_observer** · 09-10-2019, 12:49 PM

.... ahhhh a new catalog just in time for the holidays. Pentax does not have to spend much, just supply the simple basics. Take some pages from guerilla marketing 101.

I was over at a local camera shop back in - April. I saw that they had a 645Z and an way overpriced K5IIs on the shelf. The sales person was telling me that with a bit of marketing on Pentax's part they could sell a lot more Pentax products. I then pointed out that I bought my K5IIs new for $425 (about 8 years ago), and with a price of around $1K on their shelf, was a real stretch.

biz-engineer · 09-10-2019, 02:07 PM

Originally posted by interested_observer

The sales person was telling me that with a bit of marketing on Pentax's part they could sell a lot more Pentax products. I then pointed out that I bought my K5IIs new for $425 (about 8 years ago), and with a price of around $1K on their shelf, was a real stretch.

Saving customer's money does not benefit retailers. It's up to a point that my local shop got rid of the 645z because he wasn't selling enough lenses for it, because 645z owners keep using their FA 645 lenses. The shop owner tries to have his 645z customers migrate from 645z to Fuji GFX because there is no legacy glass for the Fuji , customers buying into GFX mostly end-up buying the new Fuji GF $$$ lenses. Switching from Pentax 645 to Fuji GFX means $$$ for the camera shop.

bladawiec · 09-10-2019, 03:04 PM - **1 Like**

But where is Q... ?

**interested_observer** · 09-10-2019, 03:11 PM

Originally posted by biz-engineer

Saving customer's money does not benefit retailers. It's up to a point that my local shop got rid of the 645z because he wasn't selling enough lenses for it, because 645z owners keep using their FA 645 lenses. The shop owner tries to have his 645z customers migrate from 645z to Fuji GFX because there is no legacy glass for the Fuji , customers buying into GFX mostly end-up buying the new Fuji GF $$$ lenses. Switching from Pentax 645 to Fuji GFX means $$$ for the camera shop.

Well the point that I was inferring here was that for the K5IIs, it was a discontinued model (in 2014) that was very good, however at the price it wasn't going to be moving really any time soon (turnover).

In the case of the 645Z, the camera store has a very large rental business supporting the local state university (ASU), and they were telling me that their rental for the 645 was very good. Lots of old 645 lenses floating around, so the photography and fine arts students have a good selection to choose from.

Basically it appeared that they have a number of bodies supporting their rental business and one on display for someone to acquire.

09-10-2019, 09:55 AM - 1 Like	#3
Martin KP Senior Member Join Date: Aug 2018 Photos: Gallery \| Albums Posts: 240	Yes I agree Originally posted by thibs Very nice it is IMO Only its in German. I did French at school. My bad.

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09-10-2019, 09:22 AM - 6 Likes	#1
MMVIII Pentaxian Join Date: Mar 2008 Location: EU Posts: 1,121	Newest Pentax Ricoh imaging catalogue "The report of my death was an exaggeration.” To balance some doom spreading here, this is a link posted by Ricoh on german facebook pointing to their newest catalogue of imaging equipment RICOH-IMAGING-04/19 I like it, looks professional, and quite alive. Last edited by MMVIII; 09-10-2019 at 10:09 AM. Reason: spelling errors

09-10-2019, 09:33 AM	#2
thibs Pentaxian Join Date: Jun 2007 Location: Belgium Photos: Albums Posts: 7,001	Very nice it is IMO

09-10-2019, 10:25 AM	#4
thibs Pentaxian Join Date: Jun 2007 Location: Belgium Photos: Albums Posts: 7,001	Originally posted by Martin KP Only its in German. I did French at school. My bad. So did I. Dont need to read german to get the point though (IMO)

09-10-2019, 10:29 AM	#5
biz-engineer Pentaxian Join Date: Feb 2015 Photos: Gallery Posts: 12,226	I like the photograph page #10 of the catalogue, this is the symbol of the Pentaxians waiting for a new full frame lens," pleeeease Richo, please..."

09-10-2019, 10:33 AM	#6
luftfluss Site Supporter Join Date: Jun 2011 Location: NJ Photos: Gallery \| Albums Posts: 11,618	Originally posted by biz-engineer I like the photograph page #10 of the catalogue, this is the symbol of the Pentaxians waiting for a new full frame lens," pleeeease Richo, please..." Well, she certainly does look to be the median age of Pentax users... It does look to be a very nicely put-together catalog, perhaps Ricoh HQ should take note.

09-10-2019, 10:41 AM	#7
normhead Pentaxian Join Date: Jun 2007 Location: Near Algonquin Park Photos: Gallery \| Albums Posts: 40,451	Nice.... even if it's not in English.

09-10-2019, 11:04 AM - 1 Like	#8
ehrwien Site Supporter Join Date: May 2016 Posts: 2,782	Ha, I thought about posting it here but was not sure if it'd be appreciated. Couldn't find a version in English either. There is one to be found for the K-1 II (even one in French) and the Theta V here though. About the professional look - yeah it looks very good, but there are a few typos in there which shouldn't happen imho. And I guess they made this by translating some previously existing materials about cameras and lenses that were in English, and they kept quite close to the words that were probably used in the English original that are not typically used in German. Also the "buzzword density" is quite high. There might be some truth to everything they claim, but it has been condensed down so much that it sounds like pure marketing mambo jambo. On the one hand it's a nice sign showing that Ricoh Imaging / Pentax is still alive, on the other hand this makes me believe that there is nothing new on the immediate horizon (like this year still) - or the European part of Ricoh Imaging doesn't know what and when is about to drop either, just like us. I also stumbled upon this because it was posted by the German Ricoh account on Facebook. And only because I then tried to find an English version of it did I also find the PxP website, where they show the work of Pentax ambassadors, photographic techniques and such... I'll certainly have a look at that when I have time to kill. The forum on the site seems to be quite dead, but that's not surprising considering that not many people will know about the site and who needs someplace else than here to discuss everything Pentax anyway?

09-10-2019, 11:15 AM - 1 Like	#9
ehrwien Site Supporter Join Date: May 2016 Posts: 2,782	Originally posted by mtgmansf Hate to spoil the party, but this catalog is five months plus old... "Ausgabe 4/19" just means it's the 4th edition of the year, not the April edition. How else would the HD 10-17 be in there that was only released in July?

09-10-2019, 11:35 AM - 1 Like	#10
mtgmansf Veteran Member Join Date: Jun 2013 Posts: 321	Thanks for the clarification!

09-10-2019, 12:42 PM	#11
joergens.mi Veteran Member Join Date: Jan 2012 Posts: 408	Very interesting, or in German. Tolle Information

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09-10-2019, 12:49 PM	#12
interested_observer Loyal Site Supporter Join Date: Jun 2009 Location: Tumbleweed, Arizona Photos: Gallery \| Albums Posts: 5,707	.... ahhhh a new catalog just in time for the holidays. Pentax does not have to spend much, just supply the simple basics. Take some pages from guerilla marketing 101. I was over at a local camera shop back in - April. I saw that they had a 645Z and an way overpriced K5IIs on the shelf. The sales person was telling me that with a bit of marketing on Pentax's part they could sell a lot more Pentax products. I then pointed out that I bought my K5IIs new for $425 (about 8 years ago), and with a price of around $1K on their shelf, was a real stretch.

09-10-2019, 02:07 PM	#13
biz-engineer Pentaxian Join Date: Feb 2015 Photos: Gallery Posts: 12,226	Originally posted by interested_observer The sales person was telling me that with a bit of marketing on Pentax's part they could sell a lot more Pentax products. I then pointed out that I bought my K5IIs new for $425 (about 8 years ago), and with a price of around $1K on their shelf, was a real stretch. Saving customer's money does not benefit retailers. It's up to a point that my local shop got rid of the 645z because he wasn't selling enough lenses for it, because 645z owners keep using their FA 645 lenses. The shop owner tries to have his 645z customers migrate from 645z to Fuji GFX because there is no legacy glass for the Fuji , customers buying into GFX mostly end-up buying the new Fuji GF $$$ lenses. Switching from Pentax 645 to Fuji GFX means $$$ for the camera shop.

09-10-2019, 03:04 PM - 1 Like	#14
bladawiec Junior Member Join Date: Jun 2013 Location: Poland Posts: 45	But where is Q... ?

09-10-2019, 03:11 PM	#15
interested_observer Loyal Site Supporter Join Date: Jun 2009 Location: Tumbleweed, Arizona Photos: Gallery \| Albums Posts: 5,707	Originally posted by biz-engineer Saving customer's money does not benefit retailers. It's up to a point that my local shop got rid of the 645z because he wasn't selling enough lenses for it, because 645z owners keep using their FA 645 lenses. The shop owner tries to have his 645z customers migrate from 645z to Fuji GFX because there is no legacy glass for the Fuji , customers buying into GFX mostly end-up buying the new Fuji GF $$$ lenses. Switching from Pentax 645 to Fuji GFX means $$$ for the camera shop. Well the point that I was inferring here was that for the K5IIs, it was a discontinued model (in 2014) that was very good, however at the price it wasn't going to be moving really any time soon (turnover). In the case of the 645Z, the camera store has a very large rental business supporting the local state university (ASU), and they were telling me that their rental for the 645 was very good. Lots of old 645 lenses floating around, so the photography and fine arts students have a good selection to choose from. Basically it appeared that they have a number of bodies supporting their rental business and one on display for someone to acquire.