New Pentax Promotion site launched in Japan

JPT · 09-20-2019, 08:48 PM - **2 Likes**

Ricoh has launched a new website today. It is in Japanese only, and I'm not sure whether it will be made bilingual in future.

It seems to be more focused on user engagement that promoting specific products.

PENTAX official

Zooland · 09-20-2019, 09:08 PM

Pentax is looking forward to the next 100 years!

Not a Number · 09-20-2019, 09:32 PM

Quote:

We have set up this website so that employees who love PENTAX (in-house PENTAXIAN) can learn and enjoy photography for those who love PENTAX and who will meet PENTAX in the future.

Probably "employees" would be better translated to "enthusiasts" or "users".

D1N0 · 09-21-2019, 02:34 AM

Ricoh seem to be focussing on there Japan user base very much with photography schools and family clubs.

slartibartfast01 · 09-21-2019, 02:43 AM

Originally posted by Not a Number

Probably "employees" would be better translated to "enthusiasts" or "users".

They also use the phrase "in house Pentaxians" so maybe it does mean employees.

**ffking** · 09-21-2019, 02:48 AM

Originally posted by D1N0

Ricoh seem to be focussing on there Japan user base very much with photography schools and family clubs.

I think that underpinning the foundations and building out from there is a good strategy for sustainable growth - I suppose we have to just hope that that's what they are doing, rather than retreating inside their laager.

Not a Number · 09-21-2019, 03:19 AM

Originally posted by slartibartfast01

They also use the phrase "in house Pentaxians" so maybe it does mean employees.

If it were for employees only you would only need to keep the site on work servers (intranet) and not expose the site to the WWW (Internet). "In-House" could mean "domestic" i.e. Japanese users/owners.

The theme of this site, as well as some of the "contests" that Ricoh has on Instagram fit well (IMO) with the emphasis on the joy/love/fun/excitement of photography that Ricoh would be emphasizing as mentioned in PF interview.

house · 09-21-2019, 03:21 AM

The GR site was also a sort of employee fan run site before going more official.

**Madaboutpix** · 09-21-2019, 11:30 PM

Yes, more of this kind of stuff outside Japan, please. Not that my life depends on it or anything, but over here in Germany you can't even get the "100 years of history" coffee mug. Does Ricoh fear nobody's drinking coffee in Europe, or what?

Back in the day, one of the first things piquing my curiosity about Pentax DSLRs and lenses, and later motivating me to get out work I had done with them, was the Pentax Photo Gallery. Nowadays, when I go there, I get a browser warning that it's not a safe website (just a symptom of its general neglect, of course). Well, ...

**kwb** · 09-22-2019, 12:38 AM - **4 Likes**

Originally posted by Not a Number

Quote:

We have set up this website so that employees who love PENTAX (in-house PENTAXIAN) can learn and enjoy photography for those who love PENTAX and who will meet PENTAX in the future.

Probably "employees" would be better translated to "enthusiasts" or "users".

It's more like this (my translation).

Quote:

Employees who love PENTAX (in-house PENTAXIAN) set up this site for those who love PENTAX and those who will find PENTAX in the future so they can learn and enjoy photography.
PENTAXを愛する社員（社内PENTAXIAN）が、PENTAXを愛してくださっている皆さん、これからPENTAXに出会うであろう皆さんのために、写真を学び、楽しんでいただけるよう、このサイトを立ち上げました。

**willdmo** · 10-01-2019, 03:57 AM

Looks interresting, but sadly I do not speak Japanese

**biz-engineer** · 10-01-2019, 04:03 AM

If you don't speak Japanese, Pentax is not for you

.

?????? | PENTAX official

Events are in Tokyo/Japan

SwedishTim · 10-01-2019, 05:13 AM

Originally posted by Madaboutpix

Yes, more of this kind of stuff outside Japan, please. Not that my life depends on it or anything, but over here in Germany you can't even get the "100 years of history" coffee mug. Does Ricoh fear nobody's drinking coffee in Europe, or what?

Back in the day, one of the first things piquing my curiosity about Pentax DSLRs and lenses, and later motivating me to get out work I had done with them, was the Pentax Photo Gallery. Nowadays, when I go there, I get a browser warning that it's not a safe website (just a symptom of its general neglect, of course). Well, ...

Agree! Based in Sweden I would also like to get access to some "100 years- products" so I hope it will come!

morenjavi · 10-01-2019, 05:15 AM

Time to learn some japanese...

**troenaas** · 10-01-2019, 05:15 AM

Originally posted by Zooland

Pentax is looking forward to the next 100 years!

So am I.....

09-20-2019, 08:48 PM - 2 Likes	#1
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 1,638	New Pentax Promotion site launched in Japan Ricoh has launched a new website today. It is in Japanese only, and I'm not sure whether it will be made bilingual in future. It seems to be more focused on user engagement that promoting specific products. PENTAX official

09-21-2019, 11:30 PM	#9
Madaboutpix Site Supporter Join Date: Dec 2011 Location: North Rhine-Westphalia Photos: Gallery Posts: 622	Yes, more of this kind of stuff outside Japan, please. Not that my life depends on it or anything, but over here in Germany you can't even get the "100 years of history" coffee mug. Does Ricoh fear nobody's drinking coffee in Europe, or what? Back in the day, one of the first things piquing my curiosity about Pentax DSLRs and lenses, and later motivating me to get out work I had done with them, was the Pentax Photo Gallery. Nowadays, when I go there, I get a browser warning that it's not a safe website (just a symptom of its general neglect, of course). Well, ... Last edited by Madaboutpix; 09-21-2019 at 11:44 PM.

10-01-2019, 04:03 AM	#12
biz-engineer Site Supporter Join Date: Feb 2015 Photos: Gallery \| Albums Posts: 6,988	If you don't speak Japanese, Pentax is not for you . ?????? \| PENTAX official Events are in Tokyo/Japan Last edited by biz-engineer; 10-01-2019 at 04:24 AM.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Ricoh has launched a special site for star lenses and a new roadmap	D1N0	Pentax News and Rumors	98	07-28-2018 08:23 AM
News New Mobile Site Launched	Adam	Site Suggestions and Help	7	04-23-2014 11:03 PM
News New dark skin launched!	Adam	Site Suggestions and Help	46	04-28-2012 03:34 PM
Pentax home page, photogallery.com get makeovers and mobile site launched	Adam	Homepage & Official Pentax News	1	11-02-2011 07:12 AM
My new Pentax Blog Page launched!	RiceHigh	Photographic Technique	8	12-01-2006 01:42 PM

09-20-2019, 09:08 PM	#2
Zooland Senior Member Join Date: Mar 2019 Posts: 229	Pentax is looking forward to the next 100 years!

09-20-2019, 09:32 PM	#3
Not a Number Moderator Join Date: Mar 2012 Location: Venice, CA Posts: 6,243	Quote: We have set up this website so that employees who love PENTAX (in-house PENTAXIAN) can learn and enjoy photography for those who love PENTAX and who will meet PENTAX in the future. Probably "employees" would be better translated to "enthusiasts" or "users".

09-21-2019, 02:34 AM	#4
D1N0 Pentaxian Join Date: May 2012 Location: --- Photos: Gallery Posts: 5,757	Ricoh seem to be focussing on there Japan user base very much with photography schools and family clubs.

09-21-2019, 02:43 AM	#5
slartibartfast01 Senior Member Join Date: May 2015 Photos: Gallery Posts: 299	Originally posted by Not a Number Probably "employees" would be better translated to "enthusiasts" or "users". They also use the phrase "in house Pentaxians" so maybe it does mean employees.

09-21-2019, 02:48 AM	#6
ffking Site Supporter Join Date: Nov 2015 Location: Poole Posts: 4,347	Originally posted by D1N0 Ricoh seem to be focussing on there Japan user base very much with photography schools and family clubs. I think that underpinning the foundations and building out from there is a good strategy for sustainable growth - I suppose we have to just hope that that's what they are doing, rather than retreating inside their laager.

09-21-2019, 03:19 AM	#7
Not a Number Moderator Join Date: Mar 2012 Location: Venice, CA Posts: 6,243	Originally posted by slartibartfast01 They also use the phrase "in house Pentaxians" so maybe it does mean employees. If it were for employees only you would only need to keep the site on work servers (intranet) and not expose the site to the WWW (Internet). "In-House" could mean "domestic" i.e. Japanese users/owners. The theme of this site, as well as some of the "contests" that Ricoh has on Instagram fit well (IMO) with the emphasis on the joy/love/fun/excitement of photography that Ricoh would be emphasizing as mentioned in PF interview.

09-21-2019, 03:21 AM	#8
house Pentaxian Join Date: May 2015 Posts: 556	The GR site was also a sort of employee fan run site before going more official.

09-22-2019, 12:38 AM - 4 Likes	#10
kwb Site Supporter Join Date: Mar 2015 Location: Pacific North West Photos: Gallery \| Albums Posts: 418	Originally posted by Not a Number Quote: We have set up this website so that employees who love PENTAX (in-house PENTAXIAN) can learn and enjoy photography for those who love PENTAX and who will meet PENTAX in the future. Probably "employees" would be better translated to "enthusiasts" or "users". It's more like this (my translation). Quote: Employees who love PENTAX (in-house PENTAXIAN) set up this site for those who love PENTAX and those who will find PENTAX in the future so they can learn and enjoy photography. PENTAXを愛する社員（社内PENTAXIAN）が、PENTAXを愛してくださっている皆さん、これからPENTAXに出会うであろう皆さんのために、写真を学び、楽しんでいただけるよう、このサイトを立ち上げました。

10-01-2019, 03:57 AM	#11
willdmo Site Supporter Join Date: Apr 2011 Location: Stuttgart Posts: 320	Looks interresting, but sadly I do not speak Japanese

10-01-2019, 05:13 AM	#13
SwedishTim Forum Member Join Date: Aug 2011 Photos: Gallery \| Albums Posts: 97	Originally posted by Madaboutpix Yes, more of this kind of stuff outside Japan, please. Not that my life depends on it or anything, but over here in Germany you can't even get the "100 years of history" coffee mug. Does Ricoh fear nobody's drinking coffee in Europe, or what? Back in the day, one of the first things piquing my curiosity about Pentax DSLRs and lenses, and later motivating me to get out work I had done with them, was the Pentax Photo Gallery. Nowadays, when I go there, I get a browser warning that it's not a safe website (just a symptom of its general neglect, of course). Well, ... Agree! Based in Sweden I would also like to get access to some "100 years- products" so I hope it will come!

Thread Tools	Search this Thread
	Search this Thread: Advanced Search

10-01-2019, 05:15 AM	#14
morenjavi Senior Member Join Date: Jul 2016 Posts: 266	Time to learn some japanese...

10-01-2019, 05:15 AM	#15
troenaas Site Supporter Join Date: Apr 2009 Location: Norway Photos: Gallery \| Albums Posts: 389	Originally posted by Zooland Pentax is looking forward to the next 100 years! So am I.....