German magazine photoscala posted some information on financial results and outlooks from other manufacturers, might be interesting for comparison and there are some interesting comments from the other companies on the development of the market (mirrorless etc.). I think it might be useful for some market experts here to read what the companies competing on this market have to say.
Halbjahresbilanzen von Canon, Nikon & Co.: So steht es um die wichtigsten Kamerahersteller | photoscala (translated by me and DeepL):
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Canon struggles with revenue and earnings losses
At Canon, the current financial year began on 1 January and the current figures refer to the third quarter. Canon's camera business is expected to record a decline in sales of a good 16 percent, with a decline of almost 23 percent forecast for the current year. After all, Canon continues to make money with its imaging business. However, the beautiful returns are a thing of the past, with a return on sales of only 7.3 percent forecast for the current financial year.
Canon sees the sharp drop in demand for entry-level DSLRs as the reason for the decline in sales and profits. So far, it has not been compensated by the new sophisticated 35mm mirrorless products of the EOS-R family - also because an unexpectedly strong price war has broken out here for Canon.
Fujifilm also weakens
At Fujifilm, a new fiscal year starts on April 1, like at the other camera manufacturers, so now the half-year results are available. The digital camera business in particular is weakening (-16 % sales). But also the high-turnover business unit "Photo Imaging" with its Instax products had to suffer (-11 %).
For the current fiscal year, Fujifilm Imaging Solutions expects a decline in sales of around twelve percent. Operating profit will be halved compared to the previous year, and a return on sales of almost seven percent is expected.
Nikon will slide into the red
Nikon's sales also slumped. The Imaging Products Business is still making a meager profit, with a return on sales of less than two percent. "Still": Nikon expects to close the current business year in the Imaging division with a (small) loss. Especially bitter for Nikon: Imaging still accounts for almost half of total sales. What is missing here cannot be easily compensated by other business areas.
Nikon is quite frank in its assessment of the market as being larger. That's why the forecasts now have to be revised downwards. In addition, the introduction of mirrorless products has not led to the expected improvement in sales and earnings.
Olympus Imaging does not come out of the low point
Olympus Imaging lost 17 percent of sales in the first half of the year and again reported a loss. Small ray of hope: The net loss was almost halved compared to the same period last year. However, Olympus points out that the high loss in the previous year was mainly due to the restructuring of production, i.e. the relocation of production from China to Vietnam.
A difficult market environment is responsible for the weak sales in the current half-year. In addition, the relocation of production has meant that hardly any new products have been introduced to date. Forecasts for the current financial year remain bleak, with Olympus again expecting a negative result.
However, the company as a whole will cope well with Olympus' weak camera business. In the meantime, it no longer accounts for more than ten percent of total sales; the endoscope division alone has twice as much profit as the camera division.
Sony remains stable
Sony no longer reports its camera division separately since the beginning of this fiscal year. Only sales and unit figures can still be found in the current report. According to the report, Sony sold around 20 percent fewer cameras in the first half of the year than in the previous year. Sales, on the other hand, declined by only about five percent.
How Sony sees the future of the camera business remains unclear. It is probably surprising that Sony has the smallest loss in turnover to report, although Canon and Nikon have meanwhile joined the competition for mirrorless 35 mm systems."