Originally posted by photoptimist By that logic, K-380 probably wouldn't be a marketing win, either.
Well actually it will be an astounding market and technological success pushing the boundaries of what a DSLR can be but only after a difficult, long development period with budget and time overruns. It will garner high praise from DSLR experts and photographers but be too expensive for wide market acceptance. Thus it will be most widely used by a few wealthy photographers but will then be taken out of production a few years later due to unforeseen changes in consumer trends and the rising price of batteries.