Originally posted by WorksAsIntended (...)
They key is to find out why market share is this low, and a good indicator of what sells is to look at succesful comparison sources. They dictate part of the market and are in this position because they found out, what people care for.
No matter how "wrong" the reasons are.
...and/or have heavily spent in various forms of marketing, which Ricoh Imaging haven't and don't.
Yet I am with you when you say that Pentax equipment is very good overall but might lack the '
je ne sais quoi' that attracts people. Weather resistance and sensor stabilisation were such assets at some point but are much more widespread nowadays. Pixel shift or astrophotography capabilities haven't had the same appeal.
Ricoh GR III is an example of a camera with a unique positioning/proposal. Its sales are excellent, well above forecast, even though it doesn't benefit from more marketing efforts than Pentax equipment.