Originally posted by Jean Poitiers I told the rep that I was not happy at all that Sigma had stopped supporting Pentax ... to which the rep replied, "We didn't stop supporting Pentax, Pentax stopped supporting themselves."Then he added, "Where are they?" ... to which he was quite right.Pentax did NOT have a booth at the annual Paris Photo Salon/Expo.
Jean, thank you for your report. Hope you saw some interesting things at the expo.
The reply from the Sigma rep is interesting, but it is hard to guess what he meant by "Pentax stopped supporting themselves." Perhaps it suggests that Sigma tried to get technical information recently from Ricoh, which Ricoh declined ("sour grapes" as we say in English.). Or, perhaps Sigma does not see a strong enough market for the Pentax mount, so they made a business decision. Maybe there has been a long-standing friction between the companies, and Sigma decided they had enough. I don't know.
Concerning the absence of Ricoh at the Salon, in my opinion -- selon moi -- I think we need to ask:
What is the real practical impact of not attending these shows? For the visitors to the expo, it means that they can't see or experience any of the company's products. But is that a real problem? My impression (not backed up with any facts) is that people tend to buy their equipment online without always trying the gear in a shop.
On the other hand, I attended the recent Salon de la Photo in Montreal with the objective to try out mirrorless EVFs. I could have tried the cameras at a local camera shop, but the expo provided a one-stop opportunity, and I got to look at some secondary gear such as tripods and lighting. I didn't spend much time talking with the reps.
For the company that decides to not attend an expo, what are they losing or missing?
In Ricoh's case, they don't have new products to display, so it is questionable whether they would attract much new business because of an expo display. I think they are taking a different approach than most of the other brands -- Ricoh might not see a big return on their investment for shows/expos, so they don't attend. They are a relatively small player, and expos in themselves are not likely to result in a big increase in business for them. So, they need to seriously consider value for the cost.
I think the other brands might believe that they must 'wave their flag' at these expos to continue to be seen as major players. This is not the case with Ricoh.
In Canada, Ricoh is attending three camera expos in November 2019 in Quebec, Montreal, and Toronto. At the Montreal show, they had a small booth, which seemed to be attracting a small but steady stream of visitors, but not as popular as the other vendors.
For me, I can purchase Pentax equipment regardless of whether Ricoh attends any trade expos or not. So, in a practical sense from my perspective, their absence would not affect my gear acquisitions or photo experience.
Anyways, thanks again for your comments and hope you picked up some free goodies at the show.
- Craig