Originally posted by bxf Of course I'm making an assumption, but how else would you explain people buying low level Canikonys? It wouldn't be because they'd done research and found them to be great cameras.
Such massive equipement is not required for the intended purpose. All I meant is let's show Pentax amongst the Canons and Nikons. The shooter can be working for a local school journal, for all we care, and he/she wouldn't need all that backup equipment. The public wouldn't know that.
They haven't done research on what pro sports shooters are using, either.
There are commercials - with the likes of Ashton Kutcher, that's bound to be expensive.
And there are stores filled with cameras, with incentives for clerks to make sure they'll push your products instead of others. Again, expensive.
What is the intended purpose?
I'm all for having a few selected sponsored photographers - and Ricoh Imaging is already doing that. In areas where Pentax is strong though. Not next to Canikon's 600 f/4s and 400 f/2.8s
And I'm all for inexpensive marketing, say social media. Banners all over the town, prime time TV adds? Neah.
Their efforts must be more targeted, more efficient.