[TwoUptons]

Now, if they could somehow add an antiviral shield to the camera, I think, it could be the best selling Pentax of all time (regardless of cost).

I've heard the grip has an optional sanitizer dispenser to replace the battery holder

-Eric

[normhead]

Maybe we should tell folks that if they want to continue to use Pentax product, they need to stock up on lenses , bodies etc.

[Vmax911]

Considering the global economic situation, the K-new should be priced around $600 USD.

In my dreams at least!

"With respect, negative comments like that - readable by not just the PentaxForums community, but anyone searching the web and considering buying Pentax - certainly don't help the brand. The more folks hint at impending doom, the more likely it will become a self-fulfilling prophecy "
Let us be honest. If Ricoh wants anyone to buy a Pentax branded camera or lens, they should make you curious and challenge the public for their new camera soon to be released. Now the aficionados are the only ones that bother about a new Pentax branded camera by Ricoh. But they are not the people to aim at. The "in tears" ending is a bit of a warning: if your true customers of the Pentax brand get disappointed you will lose them. And as long as reviewers have the idea that everything canon, sony or nikon is better it will be diffcult to attract people buying Pentax. I am worried about the reviewers, they pose a greater threat to the Pentax brand. Reviewers are widely read by people who want to buy a camera and imho it are always canon, nikon and sony that are praised. They praise Ricoh's Pentax to, but they always find a negative quality to rate it lower than the other brands mentioned.

[zapp]

Marketing material will be awesome - they have plenty of time now.
Production and distribution are quite difficult these days, but not impossible. Life is going on.

[gaweidert]

Good news that they are still working on it. Be fun to learn the details as they become available. This camera is, for me, a look into the Pentax longer term strategy. I do hope that it is a bit more revolutionary than evolutionary.

[RobA_Oz]

Maybe we should tell folks that if they want to continue to use Pentax product, they need to stock up on lenses , bodies etc.

What a radical notion. Fancy having to put your money where your mouth is.

Seriously, I’m trying my hardest in the lens department, but it will take a big leap for this next APS-C Pentax to induce me to add another body to my inventory – I’ve run out of children to hand the old ones to.

[BigMackCam]

Let us be honest. If Ricoh wants anyone to buy a Pentax branded camera or lens, they should make you curious and challenge the public for their new camera soon to be released

I'm being entirely honest when I say that whilst I respect your view, I don't share it. We can each of us speak only for ourselves and not for everyone else - yes?

For me, the K-3 platform was (and still is) excellent. I'd be more than happy if the new APS-C flagship continues the general design principles of the K-3 whilst improving on (any or all of) AF.C accuracy and tracking, dynamic range, high ISO performance, continuous shooting rate, buffer depth and clearing, and other performance benchmarks. If Ricoh chooses to release something more impressive and adventurous - without compromising what it got right previously - fantastic; but a new model that builds on the success of the K-3 series whilst bringing all of the DSLR functionality and performance capabilities up-to-date would be just fine with me (and, I suspect, a lot of other folks).

Now the aficionados are the only ones that bother about a new Pentax branded camera by Ricoh. But they are not the people to aim at. The "in tears" ending is a bit of a warning: if your true customers of the Pentax brand get disappointed you will lose them. And as long as reviewers have the idea that everything canon, sony or nikon is better it will be diffcult to attract people buying Pentax.

But surely you must realise you're raising your concerns with, and issuing your warnings to, the wrong audience? It's Ricoh you need to be talking to, not existing Pentax users - the majority of whom, whilst keen to see a new and improved APS-C flagship, are otherwise pretty happy with their gear. Claiming you fear things will end "in tears" here on these forums just contributes negativity; nothing positive or constructive.

I applaud your desire for Ricoh / Pentax to succeed with its forthcoming APS-C flagship camera... We share that much, for sure. But we clearly disagree on how that might be achieved, the portent of doom, and the value of negatively-toned "What Ricoh should do" posts in these forums, of which there are many - the most remarkable aspect being how much they differ in their proclamations and advice. If Ricoh designed the camera everyone wants based on these, it would be an Edsel... and look what happened there

[normhead]

The "in tears" ending is a bit of a warning: if your true customers of the Pentax brand get disappointed you will lose them. And as long as reviewers have the idea that everything canon, sony or nikon is better it will be diffcult to attract people buying Pentax.

I've been hearing the "in tears" ending for 12 years now. You say it will happen, but you won't say when.
5 years from now, 10 years from now... 20 years from now and I probably won't care.

[Kunzite]

Let's be honest: the never ending "in tears" story has one purpose: to spread FUD.

[thibs]

Let's be honest: the never ending "in tears" story has one purpose: to spread FUD.

Purpose, I dunno.
Effect, certainly.

[MarkJerling]

"With respect, negative comments like that - readable by not just the PentaxForums community, but anyone searching the web and considering buying Pentax - certainly don't help the brand. The more folks hint at impending doom, the more likely it will become a self-fulfilling prophecy "
Let us be honest. If Ricoh wants anyone to buy a Pentax branded camera or lens, they should make you curious and challenge the public for their new camera soon to be released. Now the aficionados are the only ones that bother about a new Pentax branded camera by Ricoh. But they are not the people to aim at. The "in tears" ending is a bit of a warning: if your true customers of the Pentax brand get disappointed you will lose them. And as long as reviewers have the idea that everything canon, sony or nikon is better it will be diffcult to attract people buying Pentax. I am worried about the reviewers, they pose a greater threat to the Pentax brand. Reviewers are widely read by people who want to buy a camera and imho it are always canon, nikon and sony that are praised. They praise Ricoh's Pentax to, but they always find a negative quality to rate it lower than the other brands mentioned.

I have never listened to any "reviewer", "social media influencer" or some such over-inflated self-important nitwit to make my purchasing decisions. I make my purchasing decisions based upon sound research and proven ability of past and present products of the brand I'm interested in. Maybe I'm the odd one out. But I certainly did not look for "reviewers" advice when buying a car or a dishwasher or a new laptop, so why would I do so for a new Pentax?

Each to their own, but I think some people place far too much importance on people who's only business it is to stroke their own egos.

[BigMackCam]

I've been hearing the "in tears" ending for 12 years now. You say it will happen, but you won't say when.
5 years from now, 10 years from now... 20 years from now and I probably won't care.

He might have meant "ten years"...

"in ten years"... "in ten years"... "in tears"... ?

I think it might simply be a typo / spel--check / predictive text issue.

So, great news... you've got at least ten years before the brand dies. Happy days!!!

[carlb]

I have never listened to any "reviewer", "social media influencer" or some such over-inflated self-important nitwit to make my purchasing decisions. I make my purchasing decisions based upon sound research and proven ability of past and present products of the brand I'm interested in. Maybe I'm the odd one out. But I certainly did not look for "reviewers" advice when buying a car or a dishwasher or a new laptop, so why would I do so for a new Pentax?

Each to their own, but I think some people place far too much importance on people who's only business it is to stroke their own egos.

Hear hear. I've never taken the "advice" of an "influencer" (what a pointless role that is) because I'm perfectly capable of doing my own research and forming my own opinions. I was wondering just the other day whether Ricoh might decide to delay the release of the K New in light of the economic catastrophe that seems to be unfolding. It might not be a bad idea and would give them some more time to work on it (and maybe improve it even more).

For the record i think it will turn out to be a fantastic camera that will surprise a lot of people (except the usual suspects) and will combine the typical Pentax qualities of great features at a great price.

[JPT]

...according to Yaotomi Camera, a camera shop located in Osaka:


Source: Twitter



Source: Twitter

In short: Ricoh keep on moving forward, albeit slowly, and working hard towards commercialising the KNEW. Since CP+ was cancelled they are going to gradually release more info via some channels apparently still to be decided -they are searching for the best way(s) to do so.

I want to break this down into what I see as fact and assumption.

Facts
- Ricoh's Osaka sales rep is being transferred to Tokyo - A bit sad becasuse the Yaotomi staff have a close relationship with him
- The Ricoh rep said that they are slowly moving towards product commercialization (not mentioned what), although it may not be as quick as users or retail are hoping for
- The Ricoh rep said they are looking for other ways for releasing the content they were going to show at CP+, since there aren7T any other major events coming up

Assumption from Yaotomi
- The CP+ "content" they are talking about is new product information. (This may be true, but they also had the usual seminars planned, so it could be referring to that. On the other hand, the stand mock-up had a glass case in the Pentax section, so it is reasonable to assume they were going to show some reference products)

Assumption from Mistral 75
- The product they are taking about commercialising is the new APS-C camera. (This is not mentioned in the tweets is it? There are other future products on the lens roadmap and there is the possibility of other undisclosed plans. However, I do agree that the new APS-C is probably the no.1 possibility)

Assumption from the Photorumors/Pentaxrumors guy
- "Report: Ricoh to release more info on the new Pentax APS-C flagship DSLR camera soon" (This seems to be assumption upon assumption reported as fact)

The good part is that is does seem that they have something they want to share and are thinking about how to do it. It doesn't seem like a great time to announce a product unless it is really ready to ship. People are too preoccupied with other concerns to pay attention.