Originally posted by Mistral75 It was not and still isn't -as of today.
That's right. We just have to realise, it's not like whipping up a batch of lemonade to sell at a stall on Saturday because the sun will conveniently be out. Timing for Christmas, or Black Friday, or a particular photography show is all well and good, but there are constraints even if there weren't a global pandemic.
If we're to believe Tanaka, he said last month merely that development was 'going well'. We know from the two Ricoh videos that there are new components/engines for many things inside that will need finishing and testing, this isn't a K-1 to K-1 MkII release, basically a lick of fresh paint.
There can be technical delays that we never learn about, although I thought it pretty good that Ricoh did reveal the superb DFA*50 was postponed until the production line could build it with the tolerances of the prototypes, and that the excellent DFA*85 was redone with a concave front element when flaws were found in studies of other manufacturers' 85mm designs, and there was a chance to do better than them.
There's also the basic finance thing. This will require millions of yen that Ricoh Imaging doesn't have under the couch and will have to be recouped in years to come, the parent Ricoh would need to get funding from the board, who may have needed to go to the Fuyo Bank they'd normally get their loans from. Plans have to get green lights from superiors, who reserve the right to question and re-evaluate at every stage, and there will be varying opinions.
In that sense, the two videos we saw are possibly an attempt at insurance against a sudden change in heart by the Board. This would help explain why they were so short on details potential buyers need - their purpose may also have been to make it no longer possible to quietly cancel the project.