Originally posted by ThorSanchez Ricoh has to decide if it's better to go a year, year-and-a-half, two years from announcement to release on products, or even longer with no news whatsoever and then announce only when it's about to hit the streets. In either case you're a consumer electronics company that takes year(s) to release products, and nature abhors a vacuum. Rumors will crop up in the extremely long pauses between facts.
Yes. I think the best path for Pentax (Ricoh) is to better manage that vacuum. Be up front with consumers that:
- Pentax is in fact a small company and can only move so fast--
- And has to be very careful about making mistakes
- And wants to get things right
Fill that vacuum space with more about the company, its engineers, its philosophy. Fill it with more from Pentax ambassadors. & etc. I can think of dozens of ways to fill that space, it just takes some imagination.
Finally, now that the dslr space seemingly is being left to Pentax, don't be so afraid to telegraph a bit more about things in the works. It's not like you're giving your competitors an advantage, since they don't care what you're doing anyway!