Interesting video, omehow makes me sure that Pentax will survive smartphones, but I think I will not be able to afford K-New Mk II
Leica way is coming, and it's coming fast. Ricoh Academy, concntrating on "pleasure" of making pictures, making hints on how it was in "good old days". I wonder if they release "old-style" camera look, instead of modern one. APS-C DSLR with look of Pentax ME... mhmm...
Though Keito Sasaki was doing his best to get as deep of dark smelly place of Pentax president as possible