What Pentax Values Most in Future Cameras

Paul the Sunman · 07-16-2020, 04:39 AM - **1 Like**

Originally posted by NZ_Ross

Thanks for posting this info Class A.

I have watched the video and read the brand positioning statement.

My take on it is that Pentax are formalising where they have been heading for a few years now.

As every other major consumer camera maker pivots to mirrorless cameras, Pentax are planning to maintain and improve excellence in optical viewfinder SLR systems, focussing on the 'joy' of photography. As a market positioning statement, they are aiming the be for Optical SLR's what Leica is for Rangefinder's - a specialist niche company that produces high quality photographic instruments for those that want that style of photography.

It is a strategy that sees them remain in a niche, but also survive by being well differentiated from the markets major competitors.

In fact with the Pentax Values just released, it is a declaration that they are adopting a very different strategy from the major brands, and essentially starting to crave out their own niche marketplace.

I have every expectation they will be successful in achieving their Values and Vision.

Ross

This was my take on it too. Of course, no-one can know whether SLR can maintain such a niche against the mirrorless juggernaut. Whatever the current weaknesses of EVF, they will surely improve over time. But I for one appreciate the sentiments behind this Pentax vision, and hope for a long road of quality and innovation ahead.

Now, what of a hybrid viewfinder?

**PJ1** · 07-16-2020, 04:45 AM - **1 Like**

Originally posted by FozzFoster

what did he open? the battery door?

Originally posted by Kunzite

Yes, he accidentally opened the battery door.

No. It's the memory card door. Same shape as the K-1 so maybe dual slots.

**FozzFoster** · 07-16-2020, 04:51 AM - **1 Like**

Originally posted by PJ1

No. It's the memory card door. Same shape as the K-1 so maybe dual slots.

See that's what I don't get. Why wouldn't it be expected to have dual slots.. they're all like whoaaa haha
I noticed I typo'd 'battery door' I knew it was an 'SD card' door, as I bet Kunzite typo'd as well.

Paul the Sunman · 07-16-2020, 04:52 AM - **3 Likes**

Originally posted by PJ1

No. It's the memory card door. Same shape as the K-1 so maybe dual slots.

The K3 has dual slots, so I'm sure the Knew will too. The question though is whether they are both SD card slots.

bobmaxja · 07-16-2020, 04:54 AM - **1 Like**

Key phrase

Quote:

It is our intention to produce cameras that will be the preferred choice for photo enthusiasts

Read more at: What Pentax Values Most in Future Cameras - PentaxForums.com

Not pro..

Paul the Sunman · 07-16-2020, 04:56 AM - **5 Likes**

Originally posted by bobmaxja

Key phrase

Not pro..

Can't pros be enthusiasts too?

**FozzFoster** · 07-16-2020, 04:57 AM

Originally posted by bobmaxja

Not pro..

Originally posted by Paul the Sunman

Can't pros be enthusiasts too?

or a translation rounding error?

Kunzite · 07-16-2020, 05:06 AM - **1 Like**

Originally posted by PJ1

No. It's the memory card door. Same shape as the K-1 so maybe dual slots.

Oops, that's what I wanted to write! Even more, that's what I read in FozzFoster's post!

(you will believe me when I say I know where the battery and memory card doors are, right?

)

BarneyL · 07-16-2020, 05:22 AM

They gave a pretty vague answer to the question about possible mirrorless system with new mount.

Mike.P® · 07-16-2020, 05:34 AM - **2 Likes**

While I am quite happy with my K-1 I would like to see Pentax offer a mirrorless option.

After all, if I remember correctly the main reason Pentax are such a small player in the market these days is due to the fact they dismissed digital as a passing fad that would never overtake traditional film in the world of photography and refused to embrace the technology until it was nearly too late.

Deja-vu anyone?

**FozzFoster** · 07-16-2020, 05:38 AM - **1 Like**

Originally posted by Mike.P®

the main reason Pentax are such a small player in the market these days is due to the fact they dismissed digital as a passing fad that would never overtake traditional film

Ricoh purchased Pentax in 2011.

Kunzite · 07-16-2020, 05:43 AM - **6 Likes**

Originally posted by Mike.P®

After all, if I remember correctly the main reason Pentax are such a small player in the market these days is due to the fact they dismissed digital as a passing fad that would never overtake traditional film in the world of photography and refused to embrace the technology until it was nearly too late.

That was supposedly Kodak, except it's false.
It's even more false when you change it to Pentax.

**Serkevan** · 07-16-2020, 05:48 AM - **7 Likes**

Originally posted by Mike.P®

While I am quite happy with my K-1 I would like to see Pentax offer a mirrorless option.

After all, if I remember correctly the main reason Pentax are such a small player in the market these days is due to the fact they dismissed digital as a passing fad that would never overtake traditional film in the world of photography and refused to embrace the technology until it was nearly too late.

Deja-vu anyone?

Pentax was about to make the first proper digital full frame camera in 2001 but sensor tech was just not there... they lost a lot of money in the effort.

---------- Post added 07-16-20 at 05:51 AM ----------

Originally posted by bobmaxja

Key phrase

Not pro..

Why is that the key phrase? Professionals use the same cameras that enthusiasts use. I've seen a bunch of photographers either with press credentials or clearly being paid to be there (concerts, weddings, demonstrations, political events, you name it) and... their cameras aren't a completely different thing. They are cameras. Bunch of them used crop sensor cameras, even. The horror.

**Larrymc** · 07-16-2020, 05:53 AM - **13 Likes**

Oh No!!! Here come the Mirrorless Minions again........Please just give it a rest.......please, please, please!

**robbiec** · 07-16-2020, 05:55 AM - **1 Like**

This topic will be become nicely debated very quickly I think. Again I enjoyed the insight, I welcome and agree with Pentax's positioning statement. All good from my personal perspective. Looking forward to next week's video.

07-16-2020, 04:51 AM - 1 Like	#18
FozzFoster Custom User Title Join Date: Jan 2016 Location: Alberta Photos: Albums Posts: 6,806	Originally posted by PJ1 No. It's the memory card door. Same shape as the K-1 so maybe dual slots. See that's what I don't get. Why wouldn't it be expected to have dual slots.. they're all like whoaaa haha I noticed I typo'd 'battery door' I knew it was an 'SD card' door, as I bet Kunzite typo'd as well. Last edited by FozzFoster; 07-16-2020 at 05:00 AM.

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07-16-2020, 04:39 AM - 1 Like	#16
Paul the Sunman Pentaxian Join Date: Aug 2011 Location: Melbourne Photos: Gallery Posts: 4,843	Originally posted by NZ_Ross Thanks for posting this info Class A. I have watched the video and read the brand positioning statement. My take on it is that Pentax are formalising where they have been heading for a few years now. As every other major consumer camera maker pivots to mirrorless cameras, Pentax are planning to maintain and improve excellence in optical viewfinder SLR systems, focussing on the 'joy' of photography. As a market positioning statement, they are aiming the be for Optical SLR's what Leica is for Rangefinder's - a specialist niche company that produces high quality photographic instruments for those that want that style of photography. It is a strategy that sees them remain in a niche, but also survive by being well differentiated from the markets major competitors. In fact with the Pentax Values just released, it is a declaration that they are adopting a very different strategy from the major brands, and essentially starting to crave out their own niche marketplace. I have every expectation they will be successful in achieving their Values and Vision. Ross This was my take on it too. Of course, no-one can know whether SLR can maintain such a niche against the mirrorless juggernaut. Whatever the current weaknesses of EVF, they will surely improve over time. But I for one appreciate the sentiments behind this Pentax vision, and hope for a long road of quality and innovation ahead. Now, what of a hybrid viewfinder?

07-16-2020, 04:45 AM - 1 Like	#17
PJ1 Loyal Site Supporter Join Date: Jul 2012 Location: Toowoomba, Australia Photos: Gallery \| Albums Posts: 5,484	Originally posted by FozzFoster what did he open? the battery door? Originally posted by Kunzite Yes, he accidentally opened the battery door. No. It's the memory card door. Same shape as the K-1 so maybe dual slots.

07-16-2020, 04:52 AM - 3 Likes	#19
Paul the Sunman Pentaxian Join Date: Aug 2011 Location: Melbourne Photos: Gallery Posts: 4,843	Originally posted by PJ1 No. It's the memory card door. Same shape as the K-1 so maybe dual slots. The K3 has dual slots, so I'm sure the Knew will too. The question though is whether they are both SD card slots.

07-16-2020, 04:54 AM - 1 Like	#20
bobmaxja Veteran Member Join Date: Mar 2010 Location: Laval, Quebec Canada Posts: 2,171	Key phrase Quote: It is our intention to produce cameras that will be the preferred choice for photo enthusiasts Read more at: What Pentax Values Most in Future Cameras - PentaxForums.com Not pro..

07-16-2020, 04:56 AM - 5 Likes	#21
Paul the Sunman Pentaxian Join Date: Aug 2011 Location: Melbourne Photos: Gallery Posts: 4,843	Originally posted by bobmaxja Key phrase Not pro.. Can't pros be enthusiasts too?

07-16-2020, 04:57 AM	#22
FozzFoster Custom User Title Join Date: Jan 2016 Location: Alberta Photos: Albums Posts: 6,806	Originally posted by bobmaxja Not pro.. Originally posted by Paul the Sunman Can't pros be enthusiasts too? or a translation rounding error?

07-16-2020, 05:06 AM - 1 Like	#23
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	Originally posted by PJ1 No. It's the memory card door. Same shape as the K-1 so maybe dual slots. Oops, that's what I wanted to write! Even more, that's what I read in FozzFoster's post! (you will believe me when I say I know where the battery and memory card doors are, right? )

07-16-2020, 05:22 AM	#24
BarneyL Pentaxian Join Date: Feb 2017 Posts: 899	They gave a pretty vague answer to the question about possible mirrorless system with new mount.

07-16-2020, 05:34 AM - 2 Likes	#25
Mike.P® Veteran Member Join Date: Mar 2008 Location: New Milton, Hampshire, UK Photos: Gallery \| Albums Posts: 2,154	While I am quite happy with my K-1 I would like to see Pentax offer a mirrorless option. After all, if I remember correctly the main reason Pentax are such a small player in the market these days is due to the fact they dismissed digital as a passing fad that would never overtake traditional film in the world of photography and refused to embrace the technology until it was nearly too late. Deja-vu anyone?

07-16-2020, 05:38 AM - 1 Like	#26
FozzFoster Custom User Title Join Date: Jan 2016 Location: Alberta Photos: Albums Posts: 6,806	Originally posted by Mike.P® the main reason Pentax are such a small player in the market these days is due to the fact they dismissed digital as a passing fad that would never overtake traditional film Ricoh purchased Pentax in 2011.

07-16-2020, 05:43 AM - 6 Likes	#27
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	Originally posted by Mike.P® After all, if I remember correctly the main reason Pentax are such a small player in the market these days is due to the fact they dismissed digital as a passing fad that would never overtake traditional film in the world of photography and refused to embrace the technology until it was nearly too late. That was supposedly Kodak, except it's false. It's even more false when you change it to Pentax.

07-16-2020, 05:48 AM - 7 Likes	#28
Serkevan Site Supporter Join Date: May 2019 Photos: Albums Posts: 5,976	Originally posted by Mike.P® While I am quite happy with my K-1 I would like to see Pentax offer a mirrorless option. After all, if I remember correctly the main reason Pentax are such a small player in the market these days is due to the fact they dismissed digital as a passing fad that would never overtake traditional film in the world of photography and refused to embrace the technology until it was nearly too late. Deja-vu anyone? Pentax was about to make the first proper digital full frame camera in 2001 but sensor tech was just not there... they lost a lot of money in the effort. ---------- Post added 07-16-20 at 05:51 AM ---------- Originally posted by bobmaxja Key phrase Not pro.. Why is that the key phrase? Professionals use the same cameras that enthusiasts use. I've seen a bunch of photographers either with press credentials or clearly being paid to be there (concerts, weddings, demonstrations, political events, you name it) and... their cameras aren't a completely different thing. They are cameras. Bunch of them used crop sensor cameras, even. The horror.

07-16-2020, 05:53 AM - 13 Likes	#29
Larrymc Site Supporter Join Date: Jun 2014 Location: Mississippi, USA Posts: 5,251	Oh No!!! Here come the Mirrorless Minions again........Please just give it a rest.......please, please, please!

07-16-2020, 05:55 AM - 1 Like	#30
robbiec Site Supporter Join Date: Feb 2009 Location: Cork Photos: Albums Posts: 1,882	This topic will be become nicely debated very quickly I think. Again I enjoyed the insight, I welcome and agree with Pentax's positioning statement. All good from my personal perspective. Looking forward to next week's video.