Originally posted by Parallax There seems to be a common misconception that every product is in competition with every similar product; but the Ford F150 isn't in competition with the Mini Cooper. The Chevy Corvette isn't in competition with the Jeep Wrangler, and the Pentax K-New isn't necessarily in competition with the <insert any (or all) Nikon models here>
That analogy works if you compare the Q with a Fuji GFX, but breaks apart
like a Ford, coincidentally :p, once you get to comparing relatively similar models. Or, at least, it does in the minds of most prospective consumers - which more or less makes it a reality because of how markets work. For example, while it's most likely true that the K-New won't be in the same "fight" as entry-level FF (since those suffer in features and speed to offer the FF sensor size at a low price), I think it will
definitely be in the same ballpark as the middle-top range APS-C offerings from other manufacturers (or even the Oly M1) - so Nikon D7500/D500, Canon 90D/7Dii, Sony A6600/6400 and Fuji XT3/4 are all reasonable comparisons.
The question of price will determine if it gets close to the R6/Z6/A7iii, but those are all mirrorless so not quite a good comparison.
Stuff like the GRiii sells because there's basically nothing in the same market segment (the only competitor is the Sony RX1 and even that's
very debatable since it's 4 times the price and substantially thicker). A premium APS-C is going to have to wedge itself in a relatively more crowded environment. Pentax have, so far, shown that the K-New is focused on having a superb OVF and the Pentax features are a given, but we still don't know a lot about the rest. It will undoubtedly be a killer DSLR for any already-happy Pentaxian so I'm thinking a lot of people will upgrade, but that's preaching to the choir. The only question is whether it manages to
A) Keep disgruntled Pentax users from jumping/quitting.
B) Make people disgruntled with other systems jump into Pentax instead of holding/jumping somewhere else/quitting.
Everything else is fluff.