Originally posted by house 1%er refers to motorcycle gangs like Hells Angels... They self identified as 1%ers after the main US motorcycle organisation published a statement that motorcyclists are good people except the 1% causing trouble. This has since expanded into custom culture (as in custom bikes and cars) and partially lost it's meaning. At least in Japan it seems. So my guess it now stands for custom mods with a tinge of rebel and connotations to custom bike culture.
Thanks for that clarification, that makes sense. Though there is an irony in that today the people purchasing OCC custom choppers and brand new shiny
Harley's straight from the factory are much more likely to be the 1% rich, (or better). Yes, the greasy, grubby fringe modders are still out there, but like tattoos,
custom bikes have more or less been adopted by the mainstream. I contend the image of the biker on the fringe of society is today more myth than reality,
which IMO makes the whole '1%er' doubly out of place as a branding image.