[stevebrot]

The Chinese subsidiary (Ricoh Imaging Instrument Trading (Shanghai) Co., Ltd.) has named a 'global' spokesperson.

This ^ ^ ^


Steve

[kwb]

Is it a common practice to call somebody a "global"-something for local marketing purpose in China? I googled around and found that the Chinese subsidiary of Shiseido, a large Japanese cosmetics/skin care brand, appointed a Chinese-born American actress Liu Yifen as the "global ambassador" back in March this year.
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She apparently played Mulan character in the Disney movie so she should be more famous outside of China than Li Xian, but my googling didn't find any marketing effort by Shiseido using her outside of China. I still don't know if this is a common practice or not but certainly it's not unheard of.

Anyway, if the Chinese subsidiary of Ricoh Imaging, a business to sell things to Chinese market, think that they can sell more if Li Xian is called the global ambassador rather than just an ambassador, more power to them.

BTW I found this advertisement article written by a marketing agency in China to tell you why it's important for luxury brands to choose Key Opinion Leader (KOL) like Li Xian as the brand ambassador to appeal to young Chinese consumers. (I didn't know what KOL was, now I know and feel as if I didn't have to, so I had to let you know too. )
How Brands in China choose their brand ambassador? - Chinese Tourists Agency

That was published on Jun 20 2020. That might be a coincidence or not, but it certainly shows that the Chinese subsidiary of Ricoh Imaging carefully chose Li Xian, the cool young Key Oinion Leader representing new Chinese values, as their ambassador.

Maybe it's like saying that baseball has the 'World' Series.

Sounds like it.

[swanlefitte]

What word or phrase is actually translated to "global" . One meaning is. -relating to or embracing the whole of something, or of a group of things.
This begs the question, is he a spokes person for all their products?
I am with Humpty on this.
When I use a word,’ Humpty Dumpty said in rather a scornful tone, ‘it means just what I choose it to mean — neither more nor less.’

[Mistral75]

(...)

That was published on Jun 20 2020. That might be a coincidence or not, but it certainly shows that the Chinese subsidiary of Ricoh Imaging carefully chose Li Xian, the cool young Key Oinion Leader representing new Chinese values, as their ambassador.
(...)

Key Onion Leader. I like that!

[FozzFoster]

cool young Key Oinion Leader

Key Onion Leader.

I don't know the reference...

Youtu.be

Youtu.be

[kwb]

Key Oinion Leader.

Oh noes, silly me. Hard to imagine that Li Xian is somehow related to Oinions originated from 1880's Illinois.

Oinion Name Meaning & Oinion Family History at Ancestry.com®

Key Onion Leader. I like that!

Touché!

I don't know the reference...

Thanks for this, my research about KOL wasn't wasted after all.

[syyrmb]

What word or phrase is actually translated to "global" . One meaning is. -relating to or embracing the whole of something, or of a group of things.
This begs the question, is he a spokes person for all their products?

Ricoh Imaging China used the word “全球”, which means and only means "all around the globe" (thus "global"). the "-relating to or embracing the whole of something, or of a group of things" is expressed by another phrase in Chinese, “全线”. Ricoh Imaging China said Li Xian is their "全线产品的全球代言人", which means "all their products' global advocate". Hope that makes sense.

I believe this is only Ricoh China doing their thing because I haven't seen Pentax Japan/USA tweeted anything about it.

Seems like my prophecy comes true?

[OoKU]

true.

[norwegianoutdoors]

Why didn't they pick me!? I'm prepared to work 24/7 (24 hours a week, seven months a year)

Kjell

I would have picked you, Kjell!

[texandrews]

I would have picked you, Kjell!

Well, I would have picked Bill Murray in his "Lost in Translation" character....

[norwegianoutdoors]

Well, I would have picked Bill Murray in his "Lost in Translation" character....

Such a great movie...

[thibs]

Such a great movie...

Indeed, it is.

[Marathonianbull]

Ricoh should have done this sort of global-rep promo back then for its wondeful GXR, my favourite pocket camera(s) EVER!

I sometimes feel that I'm the only fan left (?) I'm sure I'm not; this was a fantastic system, even by today's standards.

The camera itself is such a pleasure to use, lots of physical controls, in-menu filter creation, sharp sensor, and so on. All modules were great, the A12 28mm and A12 50mm lenses among others, and especially the A12 'M-mount' adapter that opened numerous artistic possibilities using Leica / Zeiss / Voigtlander M-mount gems...

[UncleVanya]

Ricoh should have done this sort of global-rep promo back then for its wondeful GXR, my favourite pocket camera(s) EVER!

I sometimes feel that I'm the only fan left (?) I'm sure I'm not; this was a fantastic system, even by today's standards.

The camera itself is such a pleasure to use, lots of physical controls, in-menu filter creation, sharp sensor, and so on. All modules were great, the A12 28mm and A12 50mm lenses among others, and especially the A12 'M-mount' adapter that opened numerous artistic possibilities using Leica / Zeiss / Voigtlander M-mount gems...

You aren't the only one - still some fans here. I have never used it but love the concept.

[Zygonyx]

Sooo, where is our spokesman hiding now ???