This thing is a flagship(K-3III). It is not ment to be in everyones hands. K-P is. Or lower tier than that K-70? is also great entry level camera.
price is what they (Ricoh) said them selves, to be more than pentax enhusiasts are used to be paying, but it is best aps-c so far and tech inside is what make it to be so. For pentaxians already being at here, and the ones who want OVF, they said(Ricoh) pentax is the brand for you. (they also think that for -some- this 'micl' thing is just passing trend and -some- photographers want to get back to real traditional way of taking photos...as -some- do)
Is it somethign what is not there at the market already? No(and yes)
is it cheap? No(depends)
is it capable camera? yes.
is it's AF really better? remains to be seen, but focus points are way above many with OVF and way much more than we are used to.
Is there good LV focusing? possibility is there
will the image quality(what they did really go for, as usual) be great? remains to be seen, but there should not be any doubt.
Is ergonomic and handling great? Yes.
Is there enough FPS for your bursts to go against anything out there(other camera brands with mechanical shutter to avoid unwanted jelly effect). YES!
SO, what is the problem?
a) Entrylevel milc costs this and that much
b)no flippy
c)4 year old thing is with some pancakes what it is
d) it is not toyota, while we are used to toyotas
(have you compared price of brand new toyotas what they are now and what they were 5 yrs a go?and how much better they last for that price difference)
come on! It is a big, a huge leap forward. This K-3III and new lenses which are coming will do very well in future