Originally posted by clackers Yeah, Nikon have predicted record losses next year and have declared their new approach will be: "Shift to a structure that secures profits constantly even when revenue drops, through strengthening the business structure and diverting the sales and product mix"
They want by 2023 90 percent of their customers to be professionals or serious hobbyists.
Make of all that what you will!
If it was a Western company, I’d be inclined to interpret that to mean they were intending to reduced fixed costs by shopping things out to contractors, who’d have to take the pain when things took a dive. But Nikon isn’t a Western company, so I don’t know if I’d interpret it that way. On the other hand, Japanese car makers in the 1980s kept their costs down, profits up and company image clean by relying on so-called “daughter” industries of small family workshops that survived on the smell of an oily rag and kept the nastier pollutants and work practices well-clear of the tidy industry giants’ premises, so perhaps there’s a precedent there. Maybe those “daughter” industries will now be their off-shore plants untied from the mother company. Just speculating.