It is good looking, at least the black one. Way back I commented that Pentax cameras have shapes that indicate they aren't designed using CAD*. This camera is even more obvious in that regard. It bears so many hallmarks of a shaped and sanded piece of clay. Awesome to see in this day and age.
A nit pick design wise is how the eye piece, bit with the hot shoe, comes out of the prism. It's an unfortunate reversal of the design principle of removal that the rest of the body is visually based on. The eye piece has a language of addition or insertion. A bit odd.
There's a 18-55 in the first shot. Are they selling it in a kit with that lens?
* it's of course put through CAD for manufacturing and probably tuned a bit but the design hasn't originated in a computer.