Originally posted by Wheatfield Sure, ask the high end car makers about market share and niche markets. Pentax isn't playing in those circles.
If you want to make an automotive comparison, Pentax would be closer to the Chevrolet division.
Pentax has inexplicably chosen to compete in a part of the market where market share is all important.
Well, Pentax is in a period of transformation. The takeover of Hoya means a strong economic base. And in my opinion, looking at the last releases (K10D/K20D/K-m), they are focusing on their core market: photodogs and serious photography lovers. Those for whom a dSLR is more than a toy for gifts, or a camera to use every six months. The design of those cameras goes in the right direction, addressing the right problems in the right manner. And from what I read, it seems that photography lovers are realizing about it. If I am right, it is a good foundation for the upcoming years.
After all, Pentax (as any other brand) needs a line with clear features that differentiate its product from those of competing brands. And Pentax as a longtime prestige as serious company in photography, no gadgets or whistles, and the models mentioned continue that direction. The unbelievable compatibility with their huge legacy of lenses is another great point. And most of all, the QUALITY in pictures is what counts.
All of that looks promising in my opinion, because Pentax is focusing on the important stuff. And that is why, for instance in my case, I spent months and months reading about digital dSLR, and after getting loads of information, I decided to buy a K10D, and not a canikon. I guess many other people think like me: still there is a significant amount of guys out there who take photography seriously and won't buy the cameras that are best sellers, only because they are best sellers.