Originally posted by Kobie And that is the issue. From all angles, outside of the Pentax Product Stories series, they've seemingly done nothing. At least in North America. Europe and Japan seem to fare better though.
Consider that Pentax doesn't want to get involved in the lunatic hamster wheel that comes from having a large market share. The big three manufacturers of cameras are finding themselves waist deep in doodoo because of the go bug or go home mentality that permeates the North American mindset.
The mindset that if you aren't the biggest player in the market you are a loser has killed more than one business.
The big three are dying because they have built a business model based on volume sales.
Now their market is shrinking quickly with absolutely no possibility of a quick turnaround, and they are in a big mess.
Sometimes spending big money on advertising is a fools game.