Originally posted by Zygonyx Also, the Fuji GFX product-line is based on the 44x33mm "cropped" sensor.
Pentax's only qualitative and somehow "competitive" - with heavy cost management - solution, consists in using "full-frame" 645 digital sensor.
That's how I see it. Fuji has made some interesting decisions---sticking with apsc, not engaging with FF and skipping to medium format; designing those lenses for a crop sensor.
Quote: But this would also imply quite a few new lens designs, targetting a narrower market...
Maybe on both counts. It looks like digital medium format sub $10K has been a better market than both Pentax and Fuji anticipated, so I'm not sure about the narrow part. As to the lenses, we have no testing beyond user tests, so we actually don't
know how the existing ones would perform. I'll stick my neck out and say that at least half of them would perform just fine or quite well. And if a FF medium format body had a crop mode---as the K1 series does--then I'd say no problems, best of both. And that would allow for some timed refreshes that we'd be forced to buy if we wanted the best. I feel more than a bit guilty in terms of supporting Pentax that nearly all of my lenses were ones I had or bought used, although I had little choice, really.
I think Pentax made a couple of errors on the support side for medium format: general lack of support and especially pro support; not doing more with firmware and software (tethering); not running at least a C&C repair branch to recondition older lenses---up to the point of new coatings. These would have been good things to do to keep owners "close to the fold", and the last would have been the same sort of outside the box effort as the K1 board replacement project. Considering Pentax's rich tradition and deep used market, this could have been a winner---for all their cameras---and would have played to one of Pentax's true strengths.