Originally posted by Kunzite The Q concept is most vulnerable to smartphones. Particularly now, that smartphones have multiple lenses and are doing neat processing.
What's this concept, anyway? A nice little camera offering... an image quality not better than a smartphone's?
I don't think they could have been saved by an electronic viewfinder.
In contrast, here's the GR III - a nice little camera (not as small, but still fits into a t-shirt pocket), with excellent image quality.
Exactly.
The GRIII is THE small and compact camera with excellent IQ that many people want - I have one because it is small and fits into my pocket...and the images are far superior to anything a smartphone can take, IMHO. There is no room in the Ricoh stable for cheap cameras anymore. Those days are gone. Low volume, high profit is the only way they will be able to maintain
any market share. I suspect that the days of a dud camera, with weakness such as aperture block failure on the K-consumer line, are gone.
Ricoh's core business now has to continue to be its focus on premium Pentax products. If it sticks with this approach it has every chance of continuing as a viable and profitable business. The carcasses of companies who flirted with 'nice idea let's try it' approaches are littered for all to see. There are examples in every MBA program in the world.
It may take time but if Ricoh perseveres then it can make something special out of the Pentax brand. Think about how Toyota grew the Lexus brand to the extent that most people don't make the connection between the two, and happily pay a premium for the Lexus brand name, unaware that they are driving a Toyota. Not that there is anything wrong with that of course - I'm sure you get the intention of what I am saying.
Ricoh has to think with the head...with a little heart thrown in for good measure.