Originally posted by Wheatfield Unfortunately, Ricoh is still paying for the bad decisions Pentax made when Pentax was still their own boss. It doesn't matter what the price is, some people will complain because Pentax is supposed to be the cheap and cheerful company that happily loses money on everything they sell.
Bingo. That word "supposed" there is doing a lot of work.
Many of us
suppose (believe/trust/expect) that Pentax is a value-oriented brand. IBIS on all cameras so we don't have to buy IS on all of our lenses. Colorful choices of bodies and lenses so we can buy cameras with personality. Screw-driven lenses (either as primary or secondary focusing mechanisms) so we can use the same lenses for a decade or more. I've always seen the 645 cameras and FA★ lens lineups as the "premium, money-no-object" cash cows for the brand. I've seen the K-mount offerings, even including the DA★ lenses, as solid, fun, dependable products that cost only about 75% of what Canon/Nikon/Sony offer.
I
suppose that my gear does most of what "prestige" camera gear does, but at a lower cost. And it can get rained on. Not that it often does.
But many of us take our suppositions and come out to a very understandable, if shaky, conclusion: Pentax
is supposed (required, driven, destined) to be a value-oriented brand.
A lot of my joy in using Pentax gear has been my belief that I'm getting away with something. I have a zoom fisheye lens…and I can handhold it at 1/10s because I have Shake Reduction! And so on. Even though I can now afford a more expensive camera than the twenty-something me could have, I'd feel a little bitter about having to pay a premium to stay with Pentax.