Originally posted by MMVIII This is all interesting, or not.
Do you relate APSC just to Pentax, or does it include the GR, which seems to be doing just fine, or to the whole market, just thinking of Fuji offering only in this format (and MF...)?
It's good to be skeptical.
I attended the k3iii experience meeting two months ago, and few users used APSC cameras in the activity. Yes, almost all of them are K1 and p645 users (I am also K1 and APSC users). They all feel sorry for this machine and think that if it is FF, the sales volume will be much higher. I try to explain repeatedly the advantages of APSC and where k3iii is improved compared to k1ii. However, the reaction was surprisingly consistent: if it was k1iii, it would be bought immediately, but it was not.
In fact, users who like APSC cameras exist objectively. But Pentax's new APSC camera didn't change the status. For example, KP, which has just stopped production. Although everyone thinks KP is a good machine, Ricoh decided to stop its development because KP's sales are not ideal.
So the question is not only that the sales of APSC cameras are shrinking, but whether the exist objectively APSC users can support the Pentax to continue the product line and keep profits.
If not, how does Pentax survive? Ricoh's blood transfusion?
I tried to find the latest camera sales figures. There are objective users who buy APSC, but the proportion is getting lower and lower. These data are telling me the cruel reality.