The camera looks great! But man, Ricoh, what a product launch! I don’t remember a Pentax product release like this one. All their product info sheets, all their graphics, all their marketing assets, it’s all beautiful, all well done. They are doing a wonderful job of telling their story, telling us who they are, who they want to be. I love this quote:
As the pioneer of SLR cameras in Japan, PENTAX has devoted all its assets
— its philosophy, technologies and passion —
to the development of this remarkable camera.
I’ll be spending some money… I bet I won’t be the only one.
But which color?