Originally posted by tncasual Wow.
I have only owned Pentax equipment for less than a year, so...
Yes, the unfortunate reality is that dedicated photography equipment is growing more and more a luxury. But that still doesn't make price criticisms invalid.
There are at least alternatives if people are willing to compromise:
If the comparison is APS-C, then there's the DA21 and various older 20mm lenses going all the way back to Takumars - all are broadly available for CAD $500 or less (give or take)
If the comparison is a similar AOV, then the DA14/15 on APS-C (or FF in crop mode), or various older 20mm lenses on FF are all possible - I think CAD $500 is also doable. Under various conditions, you could get fairly indistinguishable (or at least more than satisfactory) results vs the new 21mm.
And for those who are prepared to "compromise" by spending an extra $1000 or so, you get what is likely to be better optical quality, wider max aperture, modern in-lens quiet AF, and WR. Hard to put a price on the combination of all those factors! Pentax is expecting that the combination of these features will be deemed worthwhile for enough people to consider paying the premium over the aforementioned alternatives. There's nothing wrong with being happy with "75% of the performance for 25% of the price", but there's also nothing wrong with accepting paying a premium for something with no equivalent.