Originally posted by Jonathan Mac It's a bit sad there's nothing else new on the horizon. Even just an updated version of the FA 50mm in the same way as the FA 35mm, change coatings to HD and update the cosmetics, would be a very simple but welcome change.
While I agree with those who've replied already, that refreshed lenses don't appear on the roadmap, I also agree that we're left wondering what else the optical designers might be working on, and that will make some people cautious or even a bit nervous.
Some of the DSLR detractors on "review" websites and social media will, of course, take this as a sign that Ricoh is no longer interested in the camera business, or is simply dampening expectations as a precautionary measure, in case things continue to slide beyond redemption. Their opinions are, naturally, coloured by their sponsors' interests, and some of them have probably talked themselves into the positions they hold (the first tenet of good sales philosophy is to sell the product to yourself, after all).
However, put yourselves in the position of Ricoh's decision-makers, and think about who constitutes the market for their K-mount products. By and large, but with a few notable exceptions, they aren't professional photographers but mostly a mixed bag of enthusiasts with a variety of disposable incomes and levels of dedication to the photographic arts. So, how many new bodies and lenses every year can this market stand? I can't answer that question, because I don't know what their internal cost structures are, or what their corporate investment return rates are.
From this user's viewpoint, I've been on average buying one new Pentax lens per annum, and a new body every four to five years. It would be interesting to know what others' purchasing rates have been, to give a broader view, because I can only speak for myself.