Originally posted by barondla Unfortunately, I don't think Pentax knows who they are any more. This last year has cost them dearly. The have bobbled the great start they had with the K10D. They were sitting in third place for dslr sales. They have dropped, like a rock, behind Sony and even Olympus. Such a shame.
thanks
barondla
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These numbers are based on projected share for 2008/9 (which has a whole quarter to run yet).
Pentax/Hoya has been very wary about sales projections this year because it is only bringing out its major new models next year. Sony's share has come about largely because they are selling A200's and A350's below cost. There is only so long you can carry on selling at a loss (ask GM).
Besides, the numbers quoted by tweedle on dpreview are on projected shipments, not actual sales. If Pentax project real expectations and the rest keep projecting wishful thinking based on initial projections, then yes they look comparatively bad in share terms. But if this is what Pentax THINK they can ship and are building accordingly, then they will end the year without a massive unsold inventory.
We wont know till April how many of these projected shipments actually sold (and how many crates are left unpaid for by bankrupt retailers after xmas). I think Sony may not have the happy xmas they expect. As we can see from Ford and GM, market share can be bought at too high a price and may not reflect corporate health.
Nor do I know how much Nikon, Canon and Sony sank into development of new top end cameras. Judging by sales of the A900, it was not a good investment on their part.
I agree though, pentax had better get their act together smartish with regards to the product range. Its looking lacklustre right now and I just wish they would get their introductory pricing right. They always get slated in the press (rightly) for being too expensive on launch and then noone buys them even after the price drops. The whole point about shipping LAST is that you can get the forking price right.