More exposure for Pentax: DPReview Awards 2021, K-3 Mark III shortlisted

**c.a.m** · 11-24-2021, 04:24 PM - **3 Likes**

Our favorite gear, rewarded: DPReview Awards 2021: Digital Photography Review

In their "Best Consumer Camera" category, they shortlisted the K-3 Mark III, Ricoh GR IIIx, Nikon Z fc, and Sony A7 IV.

Their choice is the Sony A7 IV, with the Nikon as runner-up. They liked the 'fun factor' of the Nikon, but favoured the tech advancements in the Sony.

They didn't comment on either the Pentax or the Ricoh, and I guess it's debatable what constitutes a "consumer" camera. Regardless, more good exposure for Pentax.

- Craig

Last edited by c.a.m; 11-24-2021 at 04:59 PM.

**luftfluss** · 11-24-2021, 04:44 PM - **5 Likes**

A little tough for me to process "fun" and "2.36M-dot EVF".

Class A · 11-24-2021, 05:14 PM - **4 Likes**

Originally posted by c.a.m

Regardless, more good exposure for Pentax.

They haven't updated their "studio scene" shots with electronic shutter versions yet.

They have not published a proper review yet and were very quick to rush out their piece about blurred images from the K-3 III. Other cameras with an electronic shutter option are represented accordingly in the "studio scene" comparator tool; no such luck for the K-3 III just because the electronic shutter option was not part of the original firmware.

I question whether the publicity provided by DPReview is overall helping Pentax. All of the time, they find something to pick on, blow it out of proportion, and are not quick to fix mistakes/omissions.

sarge · 11-24-2021, 05:49 PM

DPreview like most other reviewers have their biases.

**c.a.m** · 11-24-2021, 06:07 PM

Originally posted by Class A

All of the time, they find something to pick on, blow it out of proportion, and are not quick to fix mistakes/omissions.

In this instance, however, the K-3 Mark III simply appears in a list of four cameras -- it was shortlisted. I think that's a good thing, and better than being excluded.

This Awards 2021 article doesn't comment negatively or positively on the Pentax or most of the other shortlisted cameras, and I didn't see any links to DPReview's other articles on the K-3 III.

- Craig

**pentaxus** · 11-24-2021, 10:59 PM

It is said that all publicity is good. I agree with luftluss, though. I can use a EVF. I love an optical viewfinder. It is hard to see that in print, however.

Kunzite · 11-25-2021, 12:32 AM - **2 Likes**

Some interesting things in that article.
First, it takes a while to get to photography - smartphones and drones are more important.
Then, one of the potential "best lenses" is a Viltrox rebadged as Tokina. But no room for a genuine Pentax...

The only positive thing is that they didn't exclude Pentax (and Ricoh) completely.

AfterPentax Mark II · 11-25-2021, 01:59 AM - **1 Like**

If you come to think of it, it is a bit stupid to declare "Sony FE 14mm F1.8 GM" to be the best prime lens. It is not, not because it is not a good lens, but it can only be the best prime lens on a Sony camera with a specific mount. So all their ordeals are hampered by the fact that it is all brand and mount dedicated. Also the consumer vs. the high end distinction can be argued. The Pentax K-3 Mark III is a high-end camera IMNSHO, but an FF sized sensor does not make it a high-end camera, neither does an APS-C camera automatically make it a consumer camera. Seems to me they picked models at random and randomly put them in a category. And if they did not randomly pick the models why are there only a few in each category. Biased?? It is even worse than that: it is not an objective and well argued decision they made, because at forehand they disqualified a huge lot of lenses and camera's that should be taken into account. Perhaps it is best explained by the title "Our favourite gear".

VictorDA · 11-25-2021, 02:28 AM

Originally posted by AfterPentax Mark II

it is a bit stupid to declare "Sony FE 14mm F1.8 GM" to be the best prime lens

Especially when the "runner-up" is a Nikon 105mm

How can you declare one of these "better" than the other on any sort of objective criterion ???
Anyway, articles must be published, so that people will click on them...

BarneyL · 11-25-2021, 02:33 AM - **3 Likes**

That article is just an ad, people. Nothing to see there, move along.

Kunzite · 11-25-2021, 03:16 AM

Originally posted by BarneyL

That article is just an ad, people. Nothing to see there, move along.

I don't think they're trying to sell these products, but rather their own content/articles.
Such awards have to reward as many of the larger reader bases they have. Which aligns with DPR's staff own preferences, so we can't be sure how much of which is it.

**Rondec** · 11-25-2021, 03:27 AM - **1 Like**

I think it's fine to have these cameras mentioned. I don't value the same things DP Review reviewers value, but that doesn't mean everything they do is motivated by hatred of Pentax and other smaller brands.

biz-engineer · 11-25-2021, 04:29 AM

I've seen this. While I couldn't call the Pentax K-3 III a professional camera, I couldn't call it a consumer camera either or I have the wrong definition of what consumer is. I'm put the Pentax K-3 III a high-end camera category albeit it being APS-c format.

Kunzite · 11-25-2021, 04:35 AM

Originally posted by Rondec

that doesn't mean everything they do is motivated by hatred of Pentax and other smaller brands.

I'm not sure anyone said anything about "hatred of Pentax".

**Rondec** · 11-25-2021, 05:49 AM - **1 Like**

Originally posted by Kunzite

I'm not sure anyone said anything about "hatred of Pentax".

A bit of hyperbole.

DP Review like MILCs and focuses on technical aspect of photography much more than they do on actual image creation. When you look at the images they take for reviews, it is clear that they are average at best. In that sort of a horse race, Pentax cameras will be unlikely to finish first.

11-24-2021, 04:24 PM - 3 Likes	#1
c.a.m Site Supporter Join Date: Jan 2013 Location: Ottawa, Canada Photos: Gallery \| Albums Posts: 4,188	More exposure for Pentax: DPReview Awards 2021, K-3 Mark III shortlisted Our favorite gear, rewarded: DPReview Awards 2021: Digital Photography Review In their "Best Consumer Camera" category, they shortlisted the K-3 Mark III, Ricoh GR IIIx, Nikon Z fc, and Sony A7 IV. Their choice is the Sony A7 IV, with the Nikon as runner-up. They liked the 'fun factor' of the Nikon, but favoured the tech advancements in the Sony. They didn't comment on either the Pentax or the Ricoh, and I guess it's debatable what constitutes a "consumer" camera. Regardless, more good exposure for Pentax. - Craig Last edited by c.a.m; 11-24-2021 at 04:59 PM.

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11-24-2021, 04:44 PM - 5 Likes	#2
luftfluss Site Supporter Join Date: Jun 2011 Location: NJ Photos: Gallery \| Albums Posts: 11,618	A little tough for me to process "fun" and "2.36M-dot EVF".

11-24-2021, 05:14 PM - 4 Likes	#3
Class A Pentaxian Join Date: Aug 2008 Location: Wellington, New Zealand Posts: 11,251	Originally posted by c.a.m Regardless, more good exposure for Pentax. They haven't updated their "studio scene" shots with electronic shutter versions yet. They have not published a proper review yet and were very quick to rush out their piece about blurred images from the K-3 III. Other cameras with an electronic shutter option are represented accordingly in the "studio scene" comparator tool; no such luck for the K-3 III just because the electronic shutter option was not part of the original firmware. I question whether the publicity provided by DPReview is overall helping Pentax. All of the time, they find something to pick on, blow it out of proportion, and are not quick to fix mistakes/omissions.

11-24-2021, 05:49 PM	#4
sarge Veteran Member Join Date: Feb 2016 Location: Illinois Photos: Gallery \| Albums Posts: 460	DPreview like most other reviewers have their biases.

11-24-2021, 06:07 PM	#5
c.a.m Site Supporter Join Date: Jan 2013 Location: Ottawa, Canada Photos: Gallery \| Albums Posts: 4,188 Original Poster	Originally posted by Class A All of the time, they find something to pick on, blow it out of proportion, and are not quick to fix mistakes/omissions. In this instance, however, the K-3 Mark III simply appears in a list of four cameras -- it was shortlisted. I think that's a good thing, and better than being excluded. This Awards 2021 article doesn't comment negatively or positively on the Pentax or most of the other shortlisted cameras, and I didn't see any links to DPReview's other articles on the K-3 III. - Craig

11-24-2021, 10:59 PM	#6
pentaxus Site Supporter Join Date: Jun 2010 Location: Central Coast, CA Posts: 1,312	It is said that all publicity is good. I agree with luftluss, though. I can use a EVF. I love an optical viewfinder. It is hard to see that in print, however.

11-25-2021, 12:32 AM - 2 Likes	#7
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	Some interesting things in that article. First, it takes a while to get to photography - smartphones and drones are more important. Then, one of the potential "best lenses" is a Viltrox rebadged as Tokina. But no room for a genuine Pentax... The only positive thing is that they didn't exclude Pentax (and Ricoh) completely.

11-25-2021, 01:59 AM - 1 Like	#8
AfterPentax Mark II Pentaxian Join Date: Mar 2021 Posts: 1,458	If you come to think of it, it is a bit stupid to declare "Sony FE 14mm F1.8 GM" to be the best prime lens. It is not, not because it is not a good lens, but it can only be the best prime lens on a Sony camera with a specific mount. So all their ordeals are hampered by the fact that it is all brand and mount dedicated. Also the consumer vs. the high end distinction can be argued. The Pentax K-3 Mark III is a high-end camera IMNSHO, but an FF sized sensor does not make it a high-end camera, neither does an APS-C camera automatically make it a consumer camera. Seems to me they picked models at random and randomly put them in a category. And if they did not randomly pick the models why are there only a few in each category. Biased?? It is even worse than that: it is not an objective and well argued decision they made, because at forehand they disqualified a huge lot of lenses and camera's that should be taken into account. Perhaps it is best explained by the title "Our favourite gear".

11-25-2021, 02:28 AM	#9
VictorDA Pentaxian Join Date: Sep 2010 Location: Lyon area, France Posts: 718	Originally posted by AfterPentax Mark II it is a bit stupid to declare "Sony FE 14mm F1.8 GM" to be the best prime lens Especially when the "runner-up" is a Nikon 105mm How can you declare one of these "better" than the other on any sort of objective criterion ??? Anyway, articles must be published, so that people will click on them...

11-25-2021, 02:33 AM - 3 Likes	#10
BarneyL Pentaxian Join Date: Feb 2017 Posts: 898	That article is just an ad, people. Nothing to see there, move along.

11-25-2021, 03:16 AM	#11
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	Originally posted by BarneyL That article is just an ad, people. Nothing to see there, move along. I don't think they're trying to sell these products, but rather their own content/articles. Such awards have to reward as many of the larger reader bases they have. Which aligns with DPR's staff own preferences, so we can't be sure how much of which is it.

11-25-2021, 03:27 AM - 1 Like	#12
Rondec Loyal Site Supporter Join Date: Mar 2009 Location: Gladys, Virginia Photos: Gallery Posts: 27,650	I think it's fine to have these cameras mentioned. I don't value the same things DP Review reviewers value, but that doesn't mean everything they do is motivated by hatred of Pentax and other smaller brands.

11-25-2021, 04:29 AM	#13
biz-engineer Pentaxian Join Date: Feb 2015 Photos: Gallery Posts: 12,223	I've seen this. While I couldn't call the Pentax K-3 III a professional camera, I couldn't call it a consumer camera either or I have the wrong definition of what consumer is. I'm put the Pentax K-3 III a high-end camera category albeit it being APS-c format.

11-25-2021, 04:35 AM	#14
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	Originally posted by Rondec that doesn't mean everything they do is motivated by hatred of Pentax and other smaller brands. I'm not sure anyone said anything about "hatred of Pentax".

11-25-2021, 05:49 AM - 1 Like	#15
Rondec Loyal Site Supporter Join Date: Mar 2009 Location: Gladys, Virginia Photos: Gallery Posts: 27,650	Originally posted by Kunzite I'm not sure anyone said anything about "hatred of Pentax". A bit of hyperbole. DP Review like MILCs and focuses on technical aspect of photography much more than they do on actual image creation. When you look at the images they take for reviews, it is clear that they are average at best. In that sort of a horse race, Pentax cameras will be unlikely to finish first.

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