Originally posted by ThorSanchez
It's nice that these models will (apparently) exist. But I wonder how much R&D is going to be paid for with the sales of a handful of $3000 monochrome K-3 IIIs?
A few weeks ago Wheatfield was speculating that only a couple dozen Pentax Forums users had a normal K-3 III. If that's the case we'd be lucky if one or two members bought one of these boutique models. With the numbers they'd likely sell would even $3000 make them worthwhile to produce? Maybe as a halo/vanity project just for the press?
That's exactly it, I suspect. Pentax rolls out about three products per year. So it's rare for the brand to trend on dpreview, the B&H podcast, YouTube channels, and so on. The R&D division is too small to crank out six lenses, one flash, and one body per year. But waiting six months, then re-skinning a product with "designer colors" or Infrared only is a pretty cheap way to get press releases and attention.
Of course, that attention is understandably muted by the small-beans nature of many of the modifications, and those modifications might even dilute the impact of big announcements. The B&H podcast team, who ought to know better, described the K-3 mkiii as a minor refresh of the classic K-3 camera. I can understand how they might think so, as the HD updates to the Limited lenses were modest, and the red-handle update to the KP was cosmetic only.