Originally posted by texandrews It's cost them several times. I'll add the Q system in there, and the K01. Neither threatened to bring the company down, but in a small company like Pentax each camera needs to be a success of some sort and these cameras weren't or else they'd have been continued. And while we're talking, just want to remind everyone chattering about Pentax's need to "go mirrorless" that these latter 2 were MILC's.
The K-01 was basically a mirrorless version of the K-30 -- just without a mirror and viewfinder. It was cheap to make, but was released at something like 800 dollars. It turned out that its "style" wasn't enough to warrant the high price tag, but it sold well enough after the price drop that Pentax had a couple of more production runs.
The Q camera line seemed to sell decently in Japan as well. I remember it placing fairly high on Japanese mirrorless sales lists. I just think the camera ended up being a dead end. Pentax didn't know where to go with it next and so eventually dropped it to focus on full frame, where they hoped there would be more high-end sales.
I agree with you that mirrorless isn't really a solution for Pentax. Even with an EVF, the K-01 was a very limited camera. Obviously, Pentax is better than that now, but it doesn't mean that they have anywhere near the tech that is in a camera like the A-1 or Z9. Jumping into the MILC lake again requires a huge investment that would probably sink the company.