Thanks for updates, Mistral.
They sold the combined total of 39,521,131 JPY vs the combined target of 110000 JPY, that's 3.6 times the target. We can only guess what the "target" really means, but it's some kind of threshold set by Ricoh Imaging to judge the outcome, so I'm sure they're very happy, and I think this gives them more confidence about their crowdfunding approach.
They now have a real data about e.g. the number of units sold VS number of people who said "I'll buy" VS total number of people who responded to the survey, that kind of stuff seems to me like an invaluable market research data. They got that while making some publicity as well as money (I assume they didn't lose money).
All in all, this seems to me like an overwhelming success.
Another thing to note is that people paid about 1.1% "kokoro zuke" or tip on average, that's my interpretation of the numbers. The difference between the total earned and the sum of [price]*[units] for the cameras, hotshoe covers and hand straps combined is 39,521,131-39,084,000=437,131 JPY or about 3.4k USD. Not a huge number, but if you think about it as ~1.1% added to the profit margin that's not negligible either. They made that money just because some were willing to pay more than asked.
Last edited by kwb; 04-27-2022 at 04:22 PM.
Reason: typo, 4.3k -> 3.4k