This could be all about film photographers without being much about film...
If you want a full frame camera that shoots like a 35mm SLR, there are really only a couple of those left, and in a few years, far fewer...
So if you like the feel of shooting film but don't like developing it, buy a K1...
I think Fuji, with their film profiles and form factor, has done a terrific job of capturing this, and Pentax is obviously in a good position to capture folks who like the look and feel of SLR shooting.
It makes sense to me...
That said, if Ricoh wants to get back in the business of repairing cameras, I have a couple of ZX-Ls that need a new gear
-Eric