Originally posted by lol101 OK... now you have to explain this a bit further...
I can definitely see the "be interesting" part: these white editions are quite... interesting indeed
But for what it reveals of the future of Pentax... I am not sure I really want to know...
Hopefully we're not in for some endless declinations of cosmetics variations ala videogames consoles...
Well, I'll try as I don't have any explanation. It's more like a general feeling about the company.
Till now Pentax did their job of making superb DSLRs, but their marketing was not at the same level as their cameras.
Until now. Now I see that they are trying to hit two birds with one rock - advertising the new one (K-m white) and the "old" one (K-m) at the same time.
May be it's because of Hoya... I don't know, but their marketing starts to work.
Same about the timing - becomes a pattern - 2 months before release - announcement.
K-m white, December - on the streets February.
K30, K300 announced at PMA - on the streets May (probably)
I call that perfect planning to have Pentax in the news as long as possible.
And just because they announce a cosmetic color changed model doesn't mean they are not working very hard on the inside (and I know for certain they are).
Pentax are a different company. Now they are showing it more aggressively.