Originally posted by ibbe compared with the black one the white looks far more pro, want one
It's not a bad looking camera.
It's definitely an attempt to get SLRs into the metro-chic market that's dominated by glossy colored point and shoots.
I keep thinking about Pentax compared to the other companies. They're aiming to be the top of the boutique market -- while Nikon, Canon, and Sony divide up the same pie 3 different ways.
All the people wishing Pentax would be king of the hill in the technical market aren't realistic in MHO. There will be no full frame camera. There's no market to expand there -- it's just the same people.
If this camera does well, expect a whole line of colored and slicker cameras.
Tho, I don't think the market is right for this now. They should have done this 5 years ago -- when people were less concerned with their disposable income.