Originally posted by Ed in GA I've seen this comment made several time on a couple of different forums.
I just wonder what has been said by Pentax that would be the foundation for this?
Or, is it just simply supposition?
If I were a Woman, I would take great offense to this comment.
no supposition at all. take a look at these from Pentax Japan:
K-m : Imaging Systems Division : PENTAX PENTAX K-m SPECIAL SITE / Report Hal PENTAX K-m SPECIAL SITE ??????????????????????
Taken from OK1000 Pentax Blog:
OK1000 Pentax Blog Asking Many Women Their Opinions
The ratio of DSLR customers is absolutely higher among men. But when it comes to an entry-level DSLR, women occupy a rather high ratio. Even if the customer is a man, in many cases he uses it with his wifes. Taking these conditions into account, we thought about women as an important demographic, and considered the design, operation and functions for them. I asked some women to use the current models and asked them to list the negative points from a woman’s point of view. I also asked other women to join in the internal brain storming.
We improved some operability details, too. The Mode dial is smoother compared to other DSLRs. This is because there are some women who have long nails who feel it's hard to operate the dial using both the thumb and the forefinger. We also heard that some said it was uncomfortable to let go with one of their hands when operating. So, we figured out how to rotate the dial by only their right thumb while holding the grip. It was easy to make it just a bit smoother, but there was a concern that the dial might be rotated unexpectedly, so the designer thought about the location and the mechanical designer arranged some samples with different resistances to check the acceptable load. This issue is just a tip of the iceberg, but we got over many issues to make K-m (K2000) as easy as possible.
Myself, I worked on the Optio 750Z and Optio SV after being assigned to the product planning division. But these products already had some direction when I joined. After that, I was engaged in market research and technical development search with the development team. So, the K-m (K2000) is my first camera to work on from the very beginning till the end. I would say I feel very satisfied with all the new functions and the new operability I had hoped to see from the beginning.
the K-m is most certainly marketed towards women. despite that I now have one and love it, its very small and lightweight. a great replacement to my k110D as a street photography camera.