Originally posted by Wheatfield I'm not getting the money grab part.
From my point of view, this simply doesn't feel worth the money. I'm not outraged at the idea of buying "premium features", although as I said this might turn against Pentax particularly if others are implementing similar and even more complex functions in the regular firmware.
I get why the per-camera activation key, though - with a non-connected device it's difficult to transfer license keys, while if not linked to a serial number one activation key would surely leak, and be usable by anyone for free.